Smartphones are enabling new kinds of experiential marketing

Emerging Technology Smartphones are enabling new kinds of experiential marketing

2y Barry Levine

Smartphones are enabling new kinds of experiential...

Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...

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12 video SEO tips to help improve your search rankings

Search 12 video SEO tips to help improve your search rankings

5y Tereza Litsa

12 video SEO tips to help improve your search rank...

Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Read More...

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How interactive images are taking over e-commerce

Social How interactive images are taking over e-commerce

6y Guest

How interactive images are taking over e-commerce

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...

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Building brand advocates in a connected world

Community Management Building brand advocates in a connected world

6y Dave Evans

Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...

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Interaction helps brands stand out in the vast volume of video

Media Interaction helps brands stand out in the vast volume of video

6y Mike O'Brien

Interaction helps brands stand out in the vast vol...

With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...

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5 Ways to Increase Engagement with Interactive Content

Marketing 5 Ways to Increase Engagement with Interactive Content

6y Guest

5 Ways to Increase Engagement with Interactive Con...

Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...

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What Makes a Winning Digital Campaign During Awards Season?

Asia What Makes a Winning Digital Campaign During Awards Season?

6y Eric Leong

What Makes a Winning Digital Campaign During Award...

Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...

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3 Reasons Why Brands Are Flocking to Chat App Kik

Media 3 Reasons Why Brands Are Flocking to Chat App Kik

7y Tessa Wegert

3 Reasons Why Brands Are Flocking to Chat App Kik

Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...

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Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

Marketing Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

7y Emily Alford

Air Wick's Scent Decorator Campaign Pairs Hard Sci...

Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent person...

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3 Things We Learned From This Year’s Super Bowl Ads

Marketing 3 Things We Learned From This Year’s Super Bowl Ads

7y Tessa Wegert

3 Things We Learned From This Year’s Super Bowl Ad...

Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...

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Brand Magazines Can Create Content Marketing Kings

Marketing Brand Magazines Can Create Content Marketing Kings

7y Tessa Wegert

Brand Magazines Can Create Content Marketing Kings

Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...

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What’s Next for Twitter Marketing Real World Innovation?

Marketing What’s Next for Twitter Marketing Real World Innovation?

7y Tessa Wegert

What’s Next for Twitter Marketing Real World Innov...

Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...

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Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

Acquisition Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

7y Tim Ash

Converting on Facebook: Why Losing Like-Gate Doesn...

Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones ...

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New Balance Connects Online and Offline Sales With Live Interactive Video

Ecommerce New Balance Connects Online and Offline Sales With Live Interactive Video

7y Yuyu Chen

New Balance Connects Online and Offline Sales With...

Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...

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Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

Media Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

7y Lisa Lacy

Southern Comfort Adopts Live Shark to Give #Sharkt...

The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...

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These 3 Digital Marketing Trends Are About to Change Advertising

Marketing These 3 Digital Marketing Trends Are About to Change Advertising

7y Tessa Wegert

These 3 Digital Marketing Trends Are About to Chan...

While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend...

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Shoppable Levi's Video Tells Fan Stories

Ecommerce Shoppable Levi's Video Tells Fan Stories

7y Yuyu Chen

Shoppable Levi's Video Tells Fan Stories

Levi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...

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Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

Ecommerce Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

7y Lisa Lacy

Touchable Crystal Light Posters Play Music at Mira...

The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. ...

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How to Capture Your Audience With Online Branding

Asia How to Capture Your Audience With Online Branding

7y ClickZ

How to Capture Your Audience With Online Branding

As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...

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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

Media How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

7y Lisa Lacy

How to Make Funny Videos Without Becoming the Laug...

Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...

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Interactive Native Ads Deliver the Best of the Web

Marketing Interactive Native Ads Deliver the Best of the Web

7y Tessa Wegert

Interactive Native Ads Deliver the Best of the Web

Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...

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Lincoln Takes Young Car Buyers on an Interactive Dream Ride

Ecommerce Lincoln Takes Young Car Buyers on an Interactive Dream Ride

7y Lisa Lacy

Lincoln Takes Young Car Buyers on an Interactive D...

The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...

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M&A News: Facebook, Marin Software, and Alliance for Audited Media

Marketing M&A News: Facebook, Marin Software, and Alliance for Audited Media

8y Yuyu Chen

M&A News: Facebook, Marin Software, and Allian...

A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...

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Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

Marketing Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

8y Lisa Lacy

Protesters Take Aim at Chevron With #AskChevron Pr...

The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for bran...

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Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

Media Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

8y Lisa Lacy

Indiana Pacers' Augmented Reality App Lets Fans Co...

The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...

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Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

Media Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

8y Lisa Lacy

Interactive Pepsi Video Tells a Good Story, But Mi...

Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...

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#CZLNY: Engaging Customers With Interactive Video

Conference Coverage #CZLNY: Engaging Customers With Interactive Video

8y Lisa Lacy

#CZLNY: Engaging Customers With Interactive Video

Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...

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