How Talking to Your Fridge Will Change Marketing
Marketing

How Talking to Your Fridge Will Change Marketing

10y Ian Chee

How Talking to Your Fridge Will Change Marketing

What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? ...

View article
Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales
Media

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engag...

10y Jeanniey Mullen

Finally! A Way for Print Magazines to Generate Dig...

Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...

View article
Augmented Reality and Ads Unite
Marketing

Augmented Reality and Ads Unite

10y Tessa Wegert

Augmented Reality and Ads Unite

Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
3 Ways to Maximize Email Marketing Results This Year
Email

3 Ways to Maximize Email Marketing Results This Year

10y Kara Trivunovic

3 Ways to Maximize Email Marketing Results This Ye...

Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...

View article
Move Over TV – Brands Are Tuning Into Digital Video Ads
Media

Move Over TV – Brands Are Tuning Into Digital Video Ads

10y Tessa Wegert

Move Over TV – Brands Are Tuning Into Digital Vide...

Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...

View article
Dumb Question Lunch Hour
Analytics

Dumb Question Lunch Hour

10y Jim Sterne

Dumb Question Lunch Hour

We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...

View article
Does Great Content Require Great Interactivity?
Media

Does Great Content Require Great Interactivity?

10y Jeanniey Mullen

Does Great Content Require Great Interactivity?

It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or s...

View article
The Future Is Content Marketing Through Photos
Analytics

The Future Is Content Marketing Through Photos

10y Rey Flemings

The Future Is Content Marketing Through Photos

Content marketing through photos is a win-win-win (for consumers, advertisers, and publishers) model that delivers tremendous value to the entire mark...

View article
Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board
Ecommerce

Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board

10y Lisa Lacy

Caribou Launches Pinterest-Inspired Coffee with 64...

The coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the M...

View article
An Interactivity Call to Arms
Marketing

An Interactivity Call to Arms

10y Tessa Wegert

An Interactivity Call to Arms

Expect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...

View article
TNT's MobCity "Adaptweetion" Further Blurs TV & Social
Social

TNT's MobCity "Adaptweetion" Further Blurs TV & Social

10y Mary Lisbeth D'Amico

TNT's MobCity "Adaptweetion" Further Blurs TV &...

The first screenplay to be released over Twitter is one more step towards screen convergence. Read More...

View article
Applebee’s Tableside Tablets to Bring Interactivity to Dining
Marketing

Applebee’s Tableside Tablets to Bring Interactivity to Dining

10y Mary Lisbeth D'Amico

Applebee’s Tableside Tablets to Bring Interactivit...

Applebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an intera...

View article
GE Promotes Robot Concert With Digital and Interactive Content
Marketing

GE Promotes Robot Concert With Digital and Interactive Content

10y Lisa Lacy

GE Promotes Robot Concert With Digital and Interac...

The November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify...

View article
The Next Iteration of Native Advertising Will Be Interactive
Media

The Next Iteration of Native Advertising Will Be Interactive

11y Tessa Wegert

The Next Iteration of Native Advertising Will Be I...

What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Read More...

View article
Digital or Interactive? Brands Exemplify Modern Media Trends
Media

Digital or Interactive? Brands Exemplify Modern Media Trends

11y Tessa Wegert

Digital or Interactive? Brands Exemplify Modern Me...

The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...

View article
London Zoo Targets Cat Lovers With Interactive Map
Marketing

London Zoo Targets Cat Lovers With Interactive Map

11y Lisa Lacy

London Zoo Targets Cat Lovers With Interactive Map

The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...

View article