The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Re...
View articleAs connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...
View articleWhat's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...
View articleThis year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...
View articleMobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...
View articleIn his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remai...
View articleIndustry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...
View articleJust what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to bene...
View articleThere will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....
View articleIn the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...
View articleWhat are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Read More...
View articleAs the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected device...
View articleIn this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...
View articleThe Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...
View articleWe're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology av...
View articleLast Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Wil...
View articleThe changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Read More...
View articleFrank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleDigital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....
View articleOver the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...
View articleWearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is im...
View articleThe keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to rea...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
View articleOne of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
View articleA look at what riding in a driverless Google Car could be like. Read More...
View articleThe recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Read More...
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