A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not.
Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions.
Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion.
Brands are becoming the media, attracting their own audiences. Here are the standouts.
Guided by Google AdWords data, a shopping comparison site has increased its Twitter followers dramatically.
Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive.