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    Brands aren’t using the full slate of available first-party data
    Analytics

    Brands aren’t using the full slate of available first-party data

    4y Jacqueline Dooley

    Brands aren’t using the full slate of available fi...

    New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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    Why marketers must have lazer focus on first-party data
    Analytics

    Why marketers must have lazer focus on first-party data

    4y Ian Dailey

    Why marketers must have lazer focus on first-party...

    Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

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    Consumers expect high EQ from brands, especially for purchases >$100
    Ecommerce

    Consumers expect high EQ from brands, especially for purchases >$100

    5y Emily Alford

    Consumers expect high EQ from brands, especially f...

    Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...

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