Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program.
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.
Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads, cutting contextually relevant content could do harm to not only publishers and advertisers, but also consumers in general.
How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Internet and the future of publishing?
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app.
Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads.