IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2...
View articleA new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...
View articleThis weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...
View articleWill Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Read More...
View articleTwitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Read Mo...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleThe Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among...
View articleIn an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...
View articleApple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for v...
View articleFacebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Read More...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleThe new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...
View articleThe study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleShares fell 11 percent on user growth slow down in Q1, while ad revenue increased and grew by 125 percent year-over-year. Read More...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articleDeveloping native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleTwitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Read More...
View articleIn an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user expe...
View articleOscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...
View articleFlappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....
View articleBy using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...
View articleCoca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Read M...
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