Mobile Drives Online Sales on Christmas Day 2014
Media

Mobile Drives Online Sales on Christmas Day 2014

9y Yuyu Chen

Mobile Drives Online Sales on Christmas Day 2014

IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2...

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Programmatic Ads Can Now Be Served on Your Wearable Device
Media

Programmatic Ads Can Now Be Served on Your Wearable Device

9y Yuyu Chen

Programmatic Ads Can Now Be Served on Your Wearabl...

A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...

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What Can DDoS Attacks Mean for Black Friday and Cyber Monday?
Ecommerce

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

9y Mike O'Brien

What Can DDoS Attacks Mean for Black Friday and Cy...

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...

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Facebook to Give PayPal and Venmo a Run for Their Money
Social

Facebook to Give PayPal and Venmo a Run for Their Money

10y Carly Page

Facebook to Give PayPal and Venmo a Run for Their ...

Will Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Read More...

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Twitter Updates Tailored Audiences for New Targeting Capabilities
Social

Twitter Updates Tailored Audiences for New Targeting Capabilities

10y Emily Alford

Twitter Updates Tailored Audiences for New Targeti...

Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Read Mo...

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Micro Moments: The Crown Jewel of the Customer Journey
Data insights

Micro Moments: The Crown Jewel of the Customer Journey

10y Ohad Hecht

Micro Moments: The Crown Jewel of the Customer Jou...

Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...

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Ritz-Carlton Strives to Improve Customer Stays With App Upgrade
Ecommerce

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

10y Mike O'Brien

Ritz-Carlton Strives to Improve Customer Stays Wit...

The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among...

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Target’s "In a Snap" App Makes Catalogs, Ads Shoppable
Media

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

10y Lisa Lacy

Target’s "In a Snap" App Makes Catalogs, Ads Shopp...

In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...

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Apple TV: Curation, Choice, and Closed Ecosystems
Media

Apple TV: Curation, Choice, and Closed Ecosystems

10y Frank Sinton

Apple TV: Curation, Choice, and Closed Ecosystems

Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for v...

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Facebook Launches Snapchat Rival Slingshot...Again
Social

Facebook Launches Snapchat Rival Slingshot...Again

10y Carly Page

Facebook Launches Snapchat Rival Slingshot...Again

Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Read More...

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Mobile Shift Drives Father's Day Sales, IBM Says
Audience

Mobile Shift Drives Father's Day Sales, IBM Says

10y Susan Kuchinskas

Mobile Shift Drives Father's Day Sales, IBM Says

While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

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Facebook to Sell Web Browsing Data to Advertisers
Data insights

Facebook to Sell Web Browsing Data to Advertisers

10y Carly Page

Facebook to Sell Web Browsing Data to Advertisers

The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...

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Amex/Uber Partnership - Who Wins?
Media

Amex/Uber Partnership - Who Wins?

10y Susan Kuchinskas

Amex/Uber Partnership - Who Wins?

The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...

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Eye-Tracking Heat Map Study for Mobile Search
Paid Search

Eye-Tracking Heat Map Study for Mobile Search

10y John Gagnon

Eye-Tracking Heat Map Study for Mobile Search

The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...

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Twitter Hits 255 Million Monthly Users, But Sees $132m Net Loss
Social

Twitter Hits 255 Million Monthly Users, But Sees $132m Net Loss

10y Dave Neal

Twitter Hits 255 Million Monthly Users, But Sees $...

Shares fell 11 percent on user growth slow down in Q1, while ad revenue increased and grew by 125 percent year-over-year. Read More...

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Android Overtakes iOS for Mobile Ad Traffic
Media

Android Overtakes iOS for Mobile Ad Traffic

10y Dan Worth

Android Overtakes iOS for Mobile Ad Traffic

Data shows more impressions from devices that are running from the Google Android operating system. Read More...

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Interactive Pepsi Video Tells a Good Story, But Misses Opportunities
Media

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

10y Lisa Lacy

Interactive Pepsi Video Tells a Good Story, But Mi...

Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...

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Twitter Strengthens Ad Reach Through App-Install Ads
Display Advertising

Twitter Strengthens Ad Reach Through App-Install Ads

10y Lisa Lacy

Twitter Strengthens Ad Reach Through App-Install A...

The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...

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Nielsen Launches Final Test in Mobile Ad Measurement
Media

Nielsen Launches Final Test in Mobile Ad Measurement

10y Yuyu Chen

Nielsen Launches Final Test in Mobile Ad Measureme...

Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...

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The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences
Marketing

The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Devel...

10y McNeal Maddox

The Natives Are Getting Restless: The Emergence of...

Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing...

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#CZLNY: Unlocking the Secrets to Mobile Video
Audience

#CZLNY: Unlocking the Secrets to Mobile Video

10y Greg Jarboe

#CZLNY: Unlocking the Secrets to Mobile Video

At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...

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Twitter Unveils Photo-Tagging and Multi-Image Upload Tool
Social

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

10y Dan Worth

Twitter Unveils Photo-Tagging and Multi-Image Uplo...

Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Read More...

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Google Updates Gmail iOS App to Compete With Apple Mail
Email

Google Updates Gmail iOS App to Compete With Apple Mail

10y Yuyu Chen

Google Updates Gmail iOS App to Compete With Apple...

In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user expe...

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New Oscar Mayer iPhone App Wakes Users With the Smell and Sound of Bacon
Media

New Oscar Mayer iPhone App Wakes Users With the Smell and Sound of Bacon

10y Lisa Lacy

New Oscar Mayer iPhone App Wakes Users With the Sm...

Oscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...

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Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?
Media

Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?

10y Melanie White

Flappy Bird Stops Flapping Despite $50K Per Day Ad...

Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....

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Coding for Responsive Design Part 2: Adapt or Die
Email

Coding for Responsive Design Part 2: Adapt or Die

10y Dave Hendricks

Coding for Responsive Design Part 2: Adapt or Die

By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...

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Coke Toasts 2014 World Cup With Interactive Minibottles
Marketing

Coke Toasts 2014 World Cup With Interactive Minibottles

10y Lisa Lacy

Coke Toasts 2014 World Cup With Interactive Minibo...

Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Read M...

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