Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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LiveRamp and Bombora partner for patent-pending approach to SMB targeting
Digital Advertising

LiveRamp and Bombora partner for patent-pending approach to SMB targeting

5y Barry Levine

LiveRamp and Bombora partner for patent-pending ap...

LiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....

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3 reasons your front-end email platform and back-end delivery vendors need to break up
Email

3 reasons your front-end email platform and back-end delivery vendors need ...

5y Emily Alford

3 reasons your front-end email platform and back-e...

For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...

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Six ways to watch your ecommerce competitors watching you
Ecommerce

Six ways to watch your ecommerce competitors watching you

8y Stuart Kerr

Six ways to watch your ecommerce competitors watch...

You watch them, they watch you, so let’s see what they are looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecomme...

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