App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google.
Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities.
The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time.
Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income.
Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million.
The tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as the sixth movie in the franchise becomes available on digital HD.
Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter.
Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase.
Learn these new techniques for integrating social and mobile.
A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment.