5 Innovative Buys You Might Have Missed
Media

5 Innovative Buys You Might Have Missed

12y Idris Nagri

5 Innovative Buys You Might Have Missed

Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Read More...

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How to Run Profitable Tablet-Focused PPC Search Campaigns
Paid Search

How to Run Profitable Tablet-Focused PPC Search Campaigns

12y Idris Nagri

How to Run Profitable Tablet-Focused PPC Search Ca...

The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Read More...

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It's Like a Big iPad! Look for 2012 to Be the Year of the TV App
Media

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

12y Idris Nagri

It's Like a Big iPad! Look for 2012 to Be the Year...

What's the opportunity in TV apps for marketers? Part one in a two-part series. Read More...

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Toyota Ads Launch in Yahoo's Livestand iPad App
Data insights

Toyota Ads Launch in Yahoo's Livestand iPad App

12y Idris Nagri

Toyota Ads Launch in Yahoo's Livestand iPad App

Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Read More...

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Taking Tablets to Bed Changing the Way We Shop
Media

Taking Tablets to Bed Changing the Way We Shop

12y Idris Nagri

Taking Tablets to Bed Changing the Way We Shop

An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Read More...

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New York Times Digital Chief Nisenholtz to Retire
Data insights

New York Times Digital Chief Nisenholtz to Retire

13y Idris Nagri

New York Times Digital Chief Nisenholtz to Retire

Nisenholtz helped give the Times its reputation for digital innovation. Read More...

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News Reading Up on Tablets, Revenue Not So Much
Media

News Reading Up on Tablets, Revenue Not So Much

13y Idris Nagri

News Reading Up on Tablets, Revenue Not So Much

Consuming news on tablets is about as popular as sending and receiving email. Read More...

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Marketing to the Distracted Consumer
Marketing

Marketing to the Distracted Consumer

13y Idris Nagri

Marketing to the Distracted Consumer

Is anyone really paying attention? Read More

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Facebook’s iPad App: No Ads For Now
Media

Facebook’s iPad App: No Ads For Now

13y Idris Nagri

Facebook’s iPad App: No Ads For Now

Social giant says there's no timetable for monetizing its new app. Read More...

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Americans Consuming More Internet on the Go
Media

Americans Consuming More Internet on the Go

13y Idris Nagri

Americans Consuming More Internet on the Go

ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August Read More...

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Steve Jobs: A Tribute
Asia

Steve Jobs: A Tribute

13y Idris Nagri

Steve Jobs: A Tribute

Digital marketing practitioners describe how Steve Jobs influenced product design, technology, and marketing. Read More...

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The Brilliance of Steve Jobs: A Tribute
Marketing

The Brilliance of Steve Jobs: A Tribute

13y Idris Nagri

The Brilliance of Steve Jobs: A Tribute

The marketer, technologist, and designer influences a generation of marketers and entrepreneurs. Read More...

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Video Demo: Ralph Lauren Takes Over NY Times iPad App
Media

Video Demo: Ralph Lauren Takes Over NY Times iPad App

13y Idris Nagri

Video Demo: Ralph Lauren Takes Over NY Times iPad ...

Wherein we play with fashion brand's lavish September sponsorship, live since yesterday. Read More...

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Japanese Audiences Are Moving to Smartphones and Facebook
Asia

Japanese Audiences Are Moving to Smartphones and Facebook

13y Idris Nagri

Japanese Audiences Are Moving to Smartphones and F...

Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan. Read More...

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The Evolving Retail Experience
Marketing

The Evolving Retail Experience

13y FK Funderburke

The Evolving Retail Experience

Traditional media treats the consumer like a spectator. But consumers now expect more. Read More...

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Tablets and Advertising: A Revolution in the Making
Marketing

Tablets and Advertising: A Revolution in the Making

13y Idris Nagri

Tablets and Advertising: A Revolution in the Makin...

For advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Read More...

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Do Latinos Still Watch TV?
Marketing

Do Latinos Still Watch TV?

13y Idris Nagri

Do Latinos Still Watch TV?

It depends on how you define TV. Read More

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Where Tablets Fit In
Media

Where Tablets Fit In

13y Steve Eisenberg

Where Tablets Fit In

Marketers must rethink how they approach tablet computers. Read More...

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How Mobile Can Help Promote Channel Sales
Asia

How Mobile Can Help Promote Channel Sales

13y Joshua Maa

How Mobile Can Help Promote Channel Sales

Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how. Read More...

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The New Digital Inbox – Is Your Email Program Ready?
Email

The New Digital Inbox – Is Your Email Program Ready?

13y Idris Nagri

The New Digital Inbox – Is Your Email Program Read...

5 tips for creating better emails now that your messages compete with tweets and posts. Read More...

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What's New in Behavioral Targeting for Mobile Advertising
Media

What's New in Behavioral Targeting for Mobile Advertising

13y Idris Nagri

What's New in Behavioral Targeting for Mobile Adve...

A look at the challenges and potential opportunities. Read More...

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Amex Launches Flipboard Campaign in New Yorker
Media

Amex Launches Flipboard Campaign in New Yorker

13y Idris Nagri

Amex Launches Flipboard Campaign in New Yorker

American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Read More...

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Beware the Native
Media

Beware the Native

13y Idris Nagri

Beware the Native

A dose of reality for the world of multi-platform, transmedia marketing. Read More...

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A Tale of Three Platforms
Media

A Tale of Three Platforms

13y Idris Nagri

A Tale of Three Platforms

Three key types of optimizations and realizations to create marketing programs that cater to the experience from which the content is being digested. ...

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Samsung Offers Smartphone to Apple Users
Media

Samsung Offers Smartphone to Apple Users

13y Idris Nagri

Samsung Offers Smartphone to Apple Users

IPad-only campaign runs through July. Read More

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3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5
Marketing

3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5

13y Idris Nagri

3 Reasons AirPlay Mirroring Is the Most Important ...

Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Read More...

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There's No Such Thing as the Mobile Web
Media

There's No Such Thing as the Mobile Web

13y Idris Nagri

There's No Such Thing as the Mobile Web

As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Read More...

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