Marketers Still Finding Their Feet With Tablets
Media

Marketers Still Finding Their Feet With Tablets

13y Jack Marshall

Marketers Still Finding Their Feet With Tablets

Tablet marketing remains in its infancy, but lessons are being learned. Read More...

View article
Personal Digital Content: What It Means for Marketers
Marketing

Personal Digital Content: What It Means for Marketers

13y Sean Carton

Personal Digital Content: What It Means for Market...

Consumers are changing the way they access digital content. Marketers must change, too. Read More...

View article
Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
Data insights

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

13y Jack Marshall

Cool For Cats: Friskies Crafts Feline-Friendly Tab...

Purina taps HTML5 technology for new tablet-based experience. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Tablet Devices Eat Into Desktop, Laptop Use
Media

Tablet Devices Eat Into Desktop, Laptop Use

13y Jack Marshall

Tablet Devices Eat Into Desktop, Laptop Use

Tablet owners say devices are replacing their need for laptops and desktops. Read More...

View article
Martha Stewart Dishes on MSLO Tablet Initiatives
Media

Martha Stewart Dishes on MSLO Tablet Initiatives

13y Lisa Lacy

Martha Stewart Dishes on MSLO Tablet Initiatives

Also, Stewart is creating videos linked to product QR codes. Read More...

View article
Take a Tablet for Your Marketing
Actionable Analysis

Take a Tablet for Your Marketing

13y Heidi Cohen

Take a Tablet for Your Marketing

5 tablet marketing tactics. Read More

View article
Medialets Unveils Mobile Rich Media Ad Creation Tool
Media

Medialets Unveils Mobile Rich Media Ad Creation Tool

13y Jack Marshall

Medialets Unveils Mobile Rich Media Ad Creation To...

Self-service tool intended to streamline mobile ad campaign execution for Android and iOS. Read More...

View article
Greater U.S. Reach for Apple iOS Than Google Android Across Devices
Data insights

Greater U.S. Reach for Apple iOS Than Google Android Across Devices

13y Jack Marshall

Greater U.S. Reach for Apple iOS Than Google Andro...

Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad. Read More...

View article
Why Is the Television Business Determined to Destroy Itself?
Media

Why Is the Television Business Determined to Destroy Itself?

13y Andrew Solmssen

Why Is the Television Business Determined to Destr...

Apps could save the traditional television business, but only if the industry gets out of its own way. Read More...

View article
A Tale of Two Publishers
Analytics

A Tale of Two Publishers

13y Bryan Eisenberg

A Tale of Two Publishers

Learn from two very different publishers with very different results: The Daily and The Huffington Post. Read More...

View article
The Effect of 'Media Variation'
Asia

The Effect of 'Media Variation'

13y James Wu

The Effect of 'Media Variation'

The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Read More...

View article
How I Learned to Stop Worrying and Love 'The Daily'
Media

How I Learned to Stop Worrying and Love 'The Daily'

13y Andrew Solmssen

How I Learned to Stop Worrying and Love 'The Daily...

An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Read More...

View article
The Mobile Magic Wand
Media

The Mobile Magic Wand

13y Jason Dempsey

The Mobile Magic Wand

A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Read More...

View article
The Confluence of Mobile, Location, Social, and Group
Marketing

The Confluence of Mobile, Location, Social, and Group

13y Augustine Fou

The Confluence of Mobile, Location, Social, and Gr...

And the implications and impact on integrated marketing. Read More...

View article
Leveraging the Tablet Revolution
Asia

Leveraging the Tablet Revolution

13y Mandeep Grover

Leveraging the Tablet Revolution

Before adding the iPad to your marketing campaign, consider these three factors first. Read More...

View article
Understanding the iPad
Media

Understanding the iPad

13y Tessa Wegert

Understanding the iPad

A look at who is using the popular device and the trouble with the iAd. Read More...

View article
News Corp. Experiments With Ad Sales for 'The Daily'
Media

News Corp. Experiments With Ad Sales for 'The Daily'

13y Jack Marshall

News Corp. Experiments With Ad Sales for 'The Dail...

Sales team courts advertisers as iPad publication ducks behind a pay wall. Read More...

View article
iPad – The Form Factor for Mobile Commerce
Social

iPad – The Form Factor for Mobile Commerce

13y Cathy Halligan

iPad – The Form Factor for Mobile Commerce

How social plays a big role and how you can make your e-commerce tablet-friendly. Read More...

View article
The Future of Publishing and Advertising
Analytics

The Future of Publishing and Advertising

13y Bryan Eisenberg

The Future of Publishing and Advertising

As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Read More...

View article
Crispin Porter + Bogusky Pairs With Bonnier for New Tablet Ad Formats
Media

Crispin Porter + Bogusky Pairs With Bonnier for New Tablet Ad Formats

13y Jack Marshall

Crispin Porter + Bogusky Pairs With Bonnier for Ne...

Companies team to explore new creative ad formats for tablet devices such as the iPad. Read More...

View article
Trends to Watch in 2011
Marketing

Trends to Watch in 2011

13y Sean Carton

Trends to Watch in 2011

Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...

View article
I'm a Digital Marketing Pro; I Don't Work in IT!
Asia

I'm a Digital Marketing Pro; I Don't Work in IT!

13y Patrick Tam

I'm a Digital Marketing Pro; I Don't Work in IT!

Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Read More...

View article
2010: The Year of Mobile?
Media

2010: The Year of Mobile?

13y Jack Marshall

2010: The Year of Mobile?

This year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Read More...

View article
Shifts in Expectations, Experiences, and Anxieties
Asia

Shifts in Expectations, Experiences, and Anxieties

13y Pushkar Sane

Shifts in Expectations, Experiences, and Anxieties

Digital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to ...

View article
'Avatar' Nails Digital Marketing, Again
Media

'Avatar' Nails Digital Marketing, Again

13y Tessa Wegert

'Avatar' Nails Digital Marketing, Again

Webcasts, Twitter contests, interactive trailers…this is the kind of digital media consumers respond to now. Read More...

View article
Using Word Clouds to Size Up Digital Marketing Trends
Asia

Using Word Clouds to Size Up Digital Marketing Trends

13y Michael Zung

Using Word Clouds to Size Up Digital Marketing Tre...

Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Read More...

View article
Harnessing the E-mail Marketing Power of the iPad
Asia

Harnessing the E-mail Marketing Power of the iPad

13y Stephen Hay

Harnessing the E-mail Marketing Power of the iPad

Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Re...

View article