This is a roundup of new hires and promotions in the digital marketing industry during May of 2015.
Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with.
The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace.
Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties.
As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content.
IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia.
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires.
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president.