Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

Industry Developments Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

3y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

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Q&A: Deloitte Digital's Mike Brinker on digital transformation

Conference Coverage Q&A: Deloitte Digital's Mike Brinker on digital transformation

6y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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The Digital Download: Transparency, viewability win the week's news

Media The Digital Download: Transparency, viewability win the week's news

6y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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How four brands used O2O for better retail sales in China

Asia How four brands used O2O for better retail sales in China

6y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

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Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

6y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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Optimization key to Indonesian success for mobile and video in 2016

Asia Optimization key to Indonesian success for mobile and video in 2016

6y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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The 10 most cringeworthy social fails of 2015

Social Media The 10 most cringeworthy social fails of 2015

6y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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Lessons learned from Cyber Weekend

Ecommerce Lessons learned from Cyber Weekend

6y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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How can you solve your mobile marketing problem?

Media How can you solve your mobile marketing problem?

6y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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How Target's new ads show the real value of Shazam

Media How Target's new ads show the real value of Shazam

6y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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10 Things That Changed in Advertising During the Last Decade

Marketing 10 Things That Changed in Advertising During the Last Decade

6y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

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Digital Marketing People on the Move: End of Summer Edition

Marketing Digital Marketing People on the Move: End of Summer Edition

6y Yuyu Chen

Digital Marketing People on the Move: End of Summe...

This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...

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Mobile Advertising and Its Original Medium

Media Mobile Advertising and Its Original Medium

6y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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How to Develop Your Own Powerful Online Brand

Marketing How to Develop Your Own Powerful Online Brand

6y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

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Alphabet: What's Going to Happen to Google Advertisers?

Display Advertising Alphabet: What's Going to Happen to Google Advertisers?

6y Mike O'Brien

Alphabet: What's Going to Happen to Google Adverti...

Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...

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Pinterest Rolls Out Buyable Pins for iPhone and iPad

Social Pinterest Rolls Out Buyable Pins for iPhone and iPad

6y Emily Alford

Pinterest Rolls Out Buyable Pins for iPhone and iP...

Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...

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Samsung to Launch Apple Pay Alternative

Media Samsung to Launch Apple Pay Alternative

6y Roland Moore-Colyer

Samsung to Launch Apple Pay Alternative

Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...

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Are Facebook's Instant Articles the Next Wave in Branded Content?

Media Are Facebook's Instant Articles the Next Wave in Branded Content?

6y Emily Alford

Are Facebook's Instant Articles the Next Wave in B...

Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...

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American Express Testing Facial Recognition, Wearable Tech

Media American Express Testing Facial Recognition, Wearable Tech

7y Yuyu Chen

American Express Testing Facial Recognition, Weara...

The financial services corporation is trying to simplify digital payments with emerging technologies. Read More...

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Is the Apple Watch a Push Notification Killer?

Data insights Is the Apple Watch a Push Notification Killer?

7y Emily Alford

Is the Apple Watch a Push Notification Killer?

Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...

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Chinese Market Data Trends for Baidu and 360

Asia Chinese Market Data Trends for Baidu and 360

7y Gordon Choi

Chinese Market Data Trends for Baidu and 360

Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...

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What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

Ecommerce What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

7y Mike O'Brien

What Can DDoS Attacks Mean for Black Friday and Cy...

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...

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Online Shoppers Will Find Best Deals on Thanksgiving Day

Ecommerce Online Shoppers Will Find Best Deals on Thanksgiving Day

7y Mike O'Brien

Online Shoppers Will Find Best Deals on Thanksgivi...

According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...

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Pepsi's CMO Talks Mobile

Media Pepsi's CMO Talks Mobile

7y Mike O'Brien

Pepsi's CMO Talks Mobile

Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...

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The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

Acquisition The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

7y Nathan Richter

The iPhone 6 Announcement Through the Eyes of an E...

When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...

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Apple’s New Product Line Proves It’s a Mobile World

Media Apple’s New Product Line Proves It’s a Mobile World

7y Frank Sinton

Apple’s New Product Line Proves It’s a Mobile Worl...

Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...

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Proximity Marketing With Beacons

Data insights Proximity Marketing With Beacons

7y Tim Nichols

Proximity Marketing With Beacons

Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...

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