Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

Industry Developments Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

6y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

View article
Q&A: Deloitte Digital's Mike Brinker on digital transformation

Q&A: Deloitte Digital's Mike Brinker on digital transformation

8y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

View article
The Digital Download: Transparency, viewability win the week's news

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

View article
Get the latest analysis and reports delivered to your inbox daily
How four brands used O2O for better retail sales in China

How four brands used O2O for better retail sales in China

8y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

View article
Six ways to improve value and trust for your brand's website

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

View article
Optimization key to Indonesian success for mobile and video in 2016

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

View article
The 10 most cringeworthy social fails of 2015

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

View article
Lessons learned from Cyber Weekend

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

View article
How can you solve your mobile marketing problem?

How can you solve your mobile marketing problem?

8y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

View article
How Target's new ads show the real value of Shazam

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

View article
10 Things That Changed in Advertising During the Last Decade

10 Things That Changed in Advertising During the Last Decade

9y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

View article
Digital Marketing People on the Move: End of Summer Edition

Digital Marketing People on the Move: End of Summer Edition

9y Yuyu Chen

Digital Marketing People on the Move: End of Summe...

This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...

View article
Mobile Advertising and Its Original Medium

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

View article
How to Develop Your Own Powerful Online Brand

How to Develop Your Own Powerful Online Brand

9y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

View article
Alphabet: What's Going to Happen to Google Advertisers?

Alphabet: What's Going to Happen to Google Advertisers?

9y Mike O'Brien

Alphabet: What's Going to Happen to Google Adverti...

Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...

View article
Pinterest Rolls Out Buyable Pins for iPhone and iPad

Pinterest Rolls Out Buyable Pins for iPhone and iPad

9y Emily Alford

Pinterest Rolls Out Buyable Pins for iPhone and iP...

Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...

View article
Samsung to Launch Apple Pay Alternative

Samsung to Launch Apple Pay Alternative

9y Roland Moore-Colyer

Samsung to Launch Apple Pay Alternative

Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...

View article
Are Facebook's Instant Articles the Next Wave in Branded Content?

Are Facebook's Instant Articles the Next Wave in Branded Content?

9y Emily Alford

Are Facebook's Instant Articles the Next Wave in B...

Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...

View article
American Express Testing Facial Recognition, Wearable Tech

American Express Testing Facial Recognition, Wearable Tech

9y Yuyu Chen

American Express Testing Facial Recognition, Weara...

The financial services corporation is trying to simplify digital payments with emerging technologies. Read More...

View article
Is the Apple Watch a Push Notification Killer?

Is the Apple Watch a Push Notification Killer?

9y Emily Alford

Is the Apple Watch a Push Notification Killer?

Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...

View article
Chinese Market Data Trends for Baidu and 360

Chinese Market Data Trends for Baidu and 360

9y Gordon Choi

Chinese Market Data Trends for Baidu and 360

Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...

View article
What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

9y Mike O'Brien

What Can DDoS Attacks Mean for Black Friday and Cy...

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...

View article
Online Shoppers Will Find Best Deals on Thanksgiving Day

Online Shoppers Will Find Best Deals on Thanksgiving Day

9y Mike O'Brien

Online Shoppers Will Find Best Deals on Thanksgivi...

According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...

View article
Pepsi's CMO Talks Mobile

Pepsi's CMO Talks Mobile

9y Mike O'Brien

Pepsi's CMO Talks Mobile

Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...

View article
The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

10y Nathan Richter

The iPhone 6 Announcement Through the Eyes of an E...

When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...

View article
Apple’s New Product Line Proves It’s a Mobile World

Apple’s New Product Line Proves It’s a Mobile World

10y Frank Sinton

Apple’s New Product Line Proves It’s a Mobile Worl...

Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...

View article
Proximity Marketing With Beacons

Proximity Marketing With Beacons

10y Tim Nichols

Proximity Marketing With Beacons

Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...

View article
1 2 3 7