Is Your Mobile Traffic Askew? Blame iOS 6
Data insights

Is Your Mobile Traffic Askew? Blame iOS 6

12y Andrea Fishman

Is Your Mobile Traffic Askew? Blame iOS 6

And how you must strategize around the information gap caused by the Google-Apple war. Read More...

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Exceeding/Managing Expectations When You're on Top
Analytics

Exceeding/Managing Expectations When You're on Top

12y Jack Aaronson

Exceeding/Managing Expectations When You're on Top

How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Read More...

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New iPhone 5 Means More Work for App Marketers
Media

New iPhone 5 Means More Work for App Marketers

12y Matt Kapko

New iPhone 5 Means More Work for App Marketers

To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Read More...

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Smartphone Content Buyers More Favorable to Mobile Ads
Media

Smartphone Content Buyers More Favorable to Mobile Ads

12y Daniel Mickens

Smartphone Content Buyers More Favorable to Mobile...

Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Read More...

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Walking Dead Images Creep Into Text Messages
Media

Walking Dead Images Creep Into Text Messages

12y Daniel Mickens

Walking Dead Images Creep Into Text Messages

Zlango is planning to let brands buy keyword-targeted text images. Read More...

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Mobile Marketing - the Time Is Now
Media

Mobile Marketing - the Time Is Now

12y Tessa Wegert

Mobile Marketing - the Time Is Now

Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Read More...

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A Growing Apple iPad Market Awaits in B-to-B, Education
Media

A Growing Apple iPad Market Awaits in B-to-B, Education

12y Matt Kapko

A Growing Apple iPad Market Awaits in B-to-B, Educ...

Presence of iPads in Fortune 500s tripled in the past year. Read More...

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Have You Checked Your Mobile Bill This Month?
Media

Have You Checked Your Mobile Bill This Month?

12y Hernán Gonzalez

Have You Checked Your Mobile Bill This Month?

Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Read Mor...

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Vacationing With 2 Kids and 8+ Mobile Devices
Media

Vacationing With 2 Kids and 8+ Mobile Devices

12y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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Traveling With Mobile and Social
Social

Traveling With Mobile and Social

12y Sundeep Kapur

Traveling With Mobile and Social

An accident away from home highlights how our mobile devices keep us connected and informed. Read More...

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What's New in Mobile Ad Tracking for App Publishers
Media

What's New in Mobile Ad Tracking for App Publishers

12y Rob Weber

What's New in Mobile Ad Tracking for App Publisher...

An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Read More...

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Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Asia

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

12y Simon Small

Dominant Devices: Dramatically Increase the ROI of...

Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Read More...

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5 Reasons Why Mobile Browsing Isn't That Important
Media

5 Reasons Why Mobile Browsing Isn't That Important

12y Hernán Gonzalez

5 Reasons Why Mobile Browsing Isn't That Important

Before making a big investment to optimize your website for mobile users, consider these factors. Read More...

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Adobe Tool Eases iPhone Content, Social Sharing
Media

Adobe Tool Eases iPhone Content, Social Sharing

12y Anna Maria Virzi

Adobe Tool Eases iPhone Content, Social Sharing

Condé Nast and Wenner Media have tested. Read More...

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Trulia Launches Mobile Ads for Real Estate Agents
Media

Trulia Launches Mobile Ads for Real Estate Agents

12y Kate Kaye

Trulia Launches Mobile Ads for Real Estate Agents

Agents can buy Zip code-targeted placements in its mobile app and website. Read More...

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Windows Phone 7: When Will Consumers Decide It's Time?
Media

Windows Phone 7: When Will Consumers Decide It's Time?

12y Andrew Solmssen

Windows Phone 7: When Will Consumers Decide It's T...

There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Read More...

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Drawing Ideas From Draw Something
Asia

Drawing Ideas From Draw Something

12y Lee Peilin

Drawing Ideas From Draw Something

What is the draw of Draw Something and what can we marketers learn from it? Read More...

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The Merging of Digital and 'Real Life'
Marketing

The Merging of Digital and 'Real Life'

12y Sean Carton

The Merging of Digital and 'Real Life'

Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account pl...

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RadioShack Mobile Ads Target Users of Old Phones
Media

RadioShack Mobile Ads Target Users of Old Phones

12y Douglas Quenqua

RadioShack Mobile Ads Target Users of Old Phones

Using device model and OS information, ads alert users to a nearby RadioShack. Read More...

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Email on Mobile
Media

Email on Mobile

12y Melinda Krueger

Email on Mobile

Five steps to optimize your email message for mobile. Read More

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Langham Place Goes Social With New Mobile and Pinterest Platforms
Asia

Langham Place Goes Social With New Mobile and Pinterest Platforms

12y Adaline Lau

Langham Place Goes Social With New Mobile and Pint...

Hong Kong's Langham Place is reportedly the first brand to create short films produced on the iPhone 4S. Read More...

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Driving Mobile to Scale
Media

Driving Mobile to Scale

12y Anna Bager

Driving Mobile to Scale

Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Read More...

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It's Time for Windows Mobile
Media

It's Time for Windows Mobile

12y Gabe Bertot

It's Time for Windows Mobile

Eight reasons why the Windows Phone will be a key player in the mobile space soon. Read More...

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Do Analytics Matter Anymore in Mobile?
Media

Do Analytics Matter Anymore in Mobile?

12y Jeanniey Mullen

Do Analytics Matter Anymore in Mobile?

Have marketers fallen prey to the "household" effect? Read More...

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4 Email Marketing Trends That Matter in 2012
Email

4 Email Marketing Trends That Matter in 2012

12y Simms Jenkins

4 Email Marketing Trends That Matter in 2012

Marketers will need to rethink how they communicate with subscribers. Start here. Read More...

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Sports Illustrated App Reveals Swimsuit Videos
Media

Sports Illustrated App Reveals Swimsuit Videos

12y Susan Kuchinskas

Sports Illustrated App Reveals Swimsuit Videos

Mobile app for iOS and Android offers videos of the 19 shoots. Read More...

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Optimizing Your Local Listing on Apple's Siri
Local

Optimizing Your Local Listing on Apple's Siri

12y Gregg Stewart

Optimizing Your Local Listing on Apple's Siri

Teaching Siri to suggest your business. Read More...

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