Facebook Grows Mobile Footprint, But Still No Ads
Data insights

Facebook Grows Mobile Footprint, But Still No Ads

13y Jack Marshall

Facebook Grows Mobile Footprint, But Still No Ads

Almost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Read More...

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Mobile Photo Sharing, Should Brands Care?
Media

Mobile Photo Sharing, Should Brands Care?

13y Alex Matjanec

Mobile Photo Sharing, Should Brands Care?

While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-l...

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Digital Marketing Trends: What's Hype? What's Reality?
Asia

Digital Marketing Trends: What's Hype? What's Reality?

13y Patrick Tam

Digital Marketing Trends: What's Hype? What's Real...

The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Read More...

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Digital Diary: All I Want for Christmas... Is a QR Code That Works
Asia

Digital Diary: All I Want for Christmas... Is a QR Code That Works

13y Argha Sen

Digital Diary: All I Want for Christmas... Is a QR...

Engaging Toys "R" Us customers using QR codes during Christmas. Read More...

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Choosing the Right Mobile Platforms [Video]
Media

Choosing the Right Mobile Platforms [Video]

13y Tim McLaughlin

Choosing the Right Mobile Platforms [Video]

Android? iPhone? BlackBerry? Or Windows7? If you are developing a mobile website, here are some points to consider. Read More...

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Mobile Search 101: Ins and Outs of Mobile Search
Asia

Mobile Search 101: Ins and Outs of Mobile Search

13y Antony Yiu

Mobile Search 101: Ins and Outs of Mobile Search

Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...

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The Mobile Latino: Catch Me if You Can
Marketing

The Mobile Latino: Catch Me if You Can

13y Gustavo Razzetti

The Mobile Latino: Catch Me if You Can

Mobile marketing is becoming an important medium for reaching the dynamic Hispanic population…and Latinos are quickly becoming trendsetters in their o...

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Is Jiepang the Answer to Foursquare in the Chinese Market?
Asia

Is Jiepang the Answer to Foursquare in the Chinese Market?

13y Rudi Leung

Is Jiepang the Answer to Foursquare in the Chinese...

Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...

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How Apps Will Be Used by Marketers in Tomorrow's Connected Devices
Media

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

13y Rob Weber

How Apps Will Be Used by Marketers in Tomorrow's C...

TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Read More...

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Verizon iPhone Deal Could Boost Overall Mobile Ad Market
Media

Verizon iPhone Deal Could Boost Overall Mobile Ad Market

13y Jack Marshall

Verizon iPhone Deal Could Boost Overall Mobile Ad ...

Increased audience size and reach could fuel more growth in the mobile ad and content business. Read More...

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9 New Year's Resolutions for Digital Marketers
Asia

9 New Year's Resolutions for Digital Marketers

13y Michael Zung

9 New Year's Resolutions for Digital Marketers

Here's a list of New Year's resolutions to power you through the year. Read More...

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Moving Ahead With Smartphone Marketing in 2011
Asia

Moving Ahead With Smartphone Marketing in 2011

13y Darren Yan

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...

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Mobile Prophecies
Media

Mobile Prophecies

13y Davis Brewer

Mobile Prophecies

Four predictions of what will happen in the mobile device landscape in 2011. Read More...

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4 Mindsets for Mobile Engagement
Media

4 Mindsets for Mobile Engagement

13y Brian DAmato

4 Mindsets for Mobile Engagement

In order to maximize the value of what mobile technology can bring, everything fundamentally starts with how the user interacts with this technology f...

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Back to the Future: The Untapped Potential of 2.5G
Asia

Back to the Future: The Untapped Potential of 2.5G

13y Andrew Knott

Back to the Future: The Untapped Potential of 2.5G

With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...

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Harnessing the E-mail Marketing Power of the iPad
Asia

Harnessing the E-mail Marketing Power of the iPad

13y Stephen Hay

Harnessing the E-mail Marketing Power of the iPad

Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Re...

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How Businesses Should Respond to the Converging Social Mobile Network
Asia

How Businesses Should Respond to the Converging Social Mobile Network

13y Darren Yan

How Businesses Should Respond to the Converging So...

As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...

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The Japanese Mobile Dichotomy
Asia

The Japanese Mobile Dichotomy

13y Dominic Powers

The Japanese Mobile Dichotomy

We must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply de...

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Fast-Food Chains Bypass Foursquare With Branded App
Local

Fast-Food Chains Bypass Foursquare With Branded App

13y Christopher Heine

Fast-Food Chains Bypass Foursquare With Branded Ap...

Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Read More...

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Facebook Places Comes to BlackBerry Devices
Media

Facebook Places Comes to BlackBerry Devices

13y Christopher Heine

Facebook Places Comes to BlackBerry Devices

The social giant's location-based platform isn't just for iPhone users anymore; Blackberry and Android are now part of the mix. Read More...

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5 Challenges Facing Application Developers Today
Analytics

5 Challenges Facing Application Developers Today

13y Bryan Eisenberg

5 Challenges Facing Application Developers Today

Not all obstacles are insurmountable. Read More...

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iPad Users More Receptive to Mobile Advertising
Data insights

iPad Users More Receptive to Mobile Advertising

13y Jack Marshall

iPad Users More Receptive to Mobile Advertising

Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...

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Google Expands Android Ad Formats After Strong Handset Sales
Data insights

Google Expands Android Ad Formats After Strong Handset Sales

13y Jack Marshall

Google Expands Android Ad Formats After Strong Han...

Company extends video ads to Android devices as rumors of a video-based Apple iAd swirl. Read More...

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Implementing Click-to-Call in a Digital Campaign
Asia

Implementing Click-to-Call in a Digital Campaign

13y Darren Yan

Implementing Click-to-Call in a Digital Campaign

While SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience...

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Mobile Ad Vendors Predict Strong Holiday Sales
Data insights

Mobile Ad Vendors Predict Strong Holiday Sales

13y Jack Marshall

Mobile Ad Vendors Predict Strong Holiday Sales

Could the fourth quarter signal the elusive "year of mobile" is upon us? Read More...

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Pepsi to Emphasize Geo-Social in 2011
Local

Pepsi to Emphasize Geo-Social in 2011

14y Christopher Heine

Pepsi to Emphasize Geo-Social in 2011

The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app. Read More...

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Mobile Marketing: From Concept to Practice
Asia

Mobile Marketing: From Concept to Practice

14y Joshua Maa

Mobile Marketing: From Concept to Practice

Are you still using conventional media planning methods to manage new digital media? Read More...

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