It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying.
How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market participants discuss how to get the brand-agency relationship right.
Here's how identifying other avenues of behavior could reinforce a brand's search strategy.
Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.
Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director.
Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines, by country.