Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai.
Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia.
This is a roundup of new hires and promotions in the digital marketing industry during May of 2015.
ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17.
As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are working it into their marketing strategies.
Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insights, virtual reality (VR), and the Internet of things will be the top trends for this year’s Consumer Electronics Show.
This is a roundup of new hires and promotions in the digital marketing industry during December of 2014.
This is a roundup of new hires and promotions in the digital marketing industry during November of this year.
Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of followers and tone of voice.
The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided.