What the future holds for AR and VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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What makes China ripe for virtual reality?

Asia What makes China ripe for virtual reality?

8y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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The Digital Download: Facebook Reactions, Foursquare attributions

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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Using the 3 C's for Online and Offline Commerce in China

Using the 3 C's for Online and Offline Commerce in China

9y Sophie Loras

Using the 3 C's for Online and Offline Commerce in...

Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...

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Australia's Holden Partners With Periscope for Rugby Tweetcheers

Australia's Holden Partners With Periscope for Rugby Tweetcheers

9y Sophie Loras

Australia's Holden Partners With Periscope for Rug...

Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Aust...

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Digital Marketing People on the Move: May 2015 Roundup

Digital Marketing People on the Move: May 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: May 2015 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

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ClickZ's South by Southwest Industry Preview

ClickZ's South by Southwest Industry Preview

9y Emily Alford

ClickZ's South by Southwest Industry Preview

ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...

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Mountain Dew Illustrates the Virtual Reality Trend

Mountain Dew Illustrates the Virtual Reality Trend

9y Mike O'Brien

Mountain Dew Illustrates the Virtual Reality Trend

As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are wor...

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What Should Digital Marketers Closely Watch at CES 2015?

What Should Digital Marketers Closely Watch at CES 2015?

9y Yuyu Chen

What Should Digital Marketers Closely Watch at CES...

Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...

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Digital Marketing People on the Move: December 2014 Roundup

Digital Marketing People on the Move: December 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: December 201...

This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...

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Digital Marketing People on the Move: November 2014 Roundup

Digital Marketing People on the Move: November 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: November 201...

This is a roundup of new hires and promotions in the digital marketing industry during November of this year. Read More...

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Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

9y Mike O'Brien

Fake Twitter Profile Reveals Consumer Engagement L...

Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of follower...

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Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

10y Mike O'Brien

Will Microsoft's Acquistion of Minecraft Lead to A...

The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...

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Sony Kicks Off World Cup With Fan-Powered Social Media Site

Sony Kicks Off World Cup With Fan-Powered Social Media Site

10y Yuyu Chen

Sony Kicks Off World Cup With Fan-Powered Social M...

Sony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...

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Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

10y Mary Lisbeth D'Amico

Marketers Abuzz Over Burt’s Bees Digital Calendar ...

Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...

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Digital Marketing People on the Move: March 2014 Roundup

Digital Marketing People on the Move: March 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: March 2014 R...

This is a roundup of new hires and promotions in the digital marketing industry during March. Read More...

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Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

11y Adaline Lau

Exec Moves & Industry Roundup: VLT Merger, IPG...

VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...

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China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks

China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks

11y Adaline Lau

China Exec Moves & Industry Roundup: Isobar, C...

Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...

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Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

11y Adaline Lau

Isobar NowLab in Asia - Think Smart TV, NFC, and 3...

NowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Read More...

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Swede Begets Swede at McCann New York

Swede Begets Swede at McCann New York

13y Zachary Rodgers

Swede Begets Swede at McCann New York

MENY establishes little Stockholm in the Big Apple. Read More...

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