By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are.
The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX.
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers?
In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.
Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem.
Global email standard rules don't apply in China; here's how you should localise for the market.
China's email practices and policies are constantly evolving; here are three you shouldn't ignore.
Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages.