Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds.
It's game on as big Asian brands pursue their globalization strategies.
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong.
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region.
There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy.
Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition.
A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines.
Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in the vibrant Asian market.
A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO.