A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...
View articleTwitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleIt is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Read More...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleToyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...
View articleGoogle wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Read More...
View articleWith high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the...
View articleThat Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Read More...
View articleJapanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Read More...
View articleConsider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...
View articleAs marketers, here are several ways we can take advantage of this service. Read More...
View articleDigital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
View articleJapan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...
View articleReprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Read More...
View articleClient interest in video is high and will only continue as budgets shift more into digital. Read More...
View articleNaver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...
View articleAndroid users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...
View articleA roundup of the top digital happenings in Japan. Read More...
View articleJapanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less wi...
View articleFacebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Read More...
View articleHulu inks content partnership with HBO in Japan. Read More...
View articleHere are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Read More...
View articleE-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Read More...
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