Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all customers.
Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends that industry experts expect to take off in Asia.
Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization.
Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy.
Burying the hatchet once and for all to bring marketers and innovators closer together.
Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds.
It's game on as big Asian brands pursue their globalization strategies.
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong.
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region.