A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region.
A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets.
This is a roundup of new hires and promotions in the digital marketing industry during January of 2015.
Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia.
For effective international content marketing, understanding local interests and audiences is key.
It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia.
In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well.
The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role.
Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars.
Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online.