A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines.
Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in the vibrant Asian market.
A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO.
A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region.
A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets.
This is a roundup of new hires and promotions in the digital marketing industry during January of 2015.
Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia.
For effective international content marketing, understanding local interests and audiences is key.
It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia.
In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well.