Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...
View articleAs many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...
View articleVirtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...
View articleAfter a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...
View articleThis week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...
View articleMasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...
View articleMost businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful...
View articleGroupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...
View articleSuccessful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...
View articleTake a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...
View articleRetailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Read More...
View articleRetailers appear to be clobbering JCPenney and Kohl's for social engagement. Read More...
View articlePromoted Tweets become holiday marketing battleground. Read More...
View articleOne longtime men's magazine strikes back, joining forces with JC Penney. Read More...
View articleDick's Sporting Goods and JC Penney connect with consumers on Facebook, Foursquare. Read More...
View articleA partnership with designer Bisou Bisou and graduate students. Read More...
View articleCoca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Read More...
View articleIt takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be det...
View articleDaily deals site complemented TV spots with on-location red carpet tweeting. Read More...
View articleRetailer leans on digital to attract a younger audience. Read More...
View articleTake a lesson from JCPenney and make sure you are keeping up on the work your SEO is doing for you. Read More...
View articleShould you decide to buy links, do so with an understanding of the risks. Read More...
View articleForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...
View articleBestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Read Mor...
View articleFacebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Read More...
View articleNine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming vi...
View articleImportant lessons to be learned when planning a social video strategy. Read More...
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