Thinking outside the box: A look at the popularity of subscription boxes
Ecommerce

Thinking outside the box: A look at the popularity of subscription boxes

5y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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4 takeaways from Neiman Marcus' awesome mobile app
Ecommerce

4 takeaways from Neiman Marcus' awesome mobile app

6y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

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Four brands with awesome virtual reality experiences
Video

Four brands with awesome virtual reality experiences

8y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail
Social

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

9y Emily Alford

Tweets of the Week: Tinder Meltdown and #HappyWome...

After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...

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Tweets of the Week: #LoveWins
Social

Tweets of the Week: #LoveWins

9y Sophie Loras

Tweets of the Week: #LoveWins

This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...

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MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay
Media

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple P...

9y Emily Alford

MasterCard Tokenization Provides a Safe Space for ...

MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...

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The Illusion of Change
Marketing

The Illusion of Change

10y Chris Copeland

The Illusion of Change

Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful...

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Groupon Adds In-Store Coupons to Its Freebie Offers
Social

Groupon Adds In-Store Coupons to Its Freebie Offers

10y Lisa Lacy

Groupon Adds In-Store Coupons to Its Freebie Offer...

Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...

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Super Bowl XLVIII Winners, Losers and Lessons
Marketing

Super Bowl XLVIII Winners, Losers and Lessons

10y Lisa Lacy

Super Bowl XLVIII Winners, Losers and Lessons

Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...

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How to Win the Oscars (and Your Next Digital Campaign)
Media

How to Win the Oscars (and Your Next Digital Campaign)

11y Tessa Wegert

How to Win the Oscars (and Your Next Digital Campa...

Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...

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JC Penney Promotes New Sales Strategy
Ecommerce

JC Penney Promotes New Sales Strategy

12y Anna Maria Virzi

JC Penney Promotes New Sales Strategy

Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Read More...

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Facebook Face-off: Macy's And Target Score Early Holiday Wins
Social

Facebook Face-off: Macy's And Target Score Early Holiday Wins

12y Christopher Heine

Facebook Face-off: Macy's And Target Score Early H...

Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Read More...

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JCPenney Hijacks Target on Twitter Before Black Friday
Data insights

JCPenney Hijacks Target on Twitter Before Black Friday

12y Christopher Heine

JCPenney Hijacks Target on Twitter Before Black Fr...

Promoted Tweets become holiday marketing battleground. Read More...

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Retailers Build Out Lifestyle Content
Ecommerce

Retailers Build Out Lifestyle Content

12y Anna Maria Virzi

Retailers Build Out Lifestyle Content

One longtime men's magazine strikes back, joining forces with JC Penney. Read More...

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2 Brands Promote Social Goodwill for Back-to-School
Social

2 Brands Promote Social Goodwill for Back-to-School

13y Christopher Heine

2 Brands Promote Social Goodwill for Back-to-Schoo...

Dick's Sporting Goods and JC Penney connect with consumers on Facebook, Foursquare. Read More...

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JCPenney Gives Fashion Students a Shot on YouTube
Ecommerce

JCPenney Gives Fashion Students a Shot on YouTube

13y Lisa Lacy

JCPenney Gives Fashion Students a Shot on YouTube

A partnership with designer Bisou Bisou and graduate students. Read More...

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Building Commerce Around Your Facebook Community
Social

Building Commerce Around Your Facebook Community

13y Michael Della Penna

Building Commerce Around Your Facebook Community

Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Read More...

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JCPenney's SEO No-No - How You Can Avoid a Similar Fate
Search

JCPenney's SEO No-No - How You Can Avoid a Similar Fate

13y Julie Batten

JCPenney's SEO No-No - How You Can Avoid a Similar...

It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be det...

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How LivingSocial Brought Twitter to The Oscars
Social

How LivingSocial Brought Twitter to The Oscars

13y Christopher Heine

How LivingSocial Brought Twitter to The Oscars

Daily deals site complemented TV spots with on-location red carpet tweeting. Read More...

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JCPenney Hopes Twitter Contest Creates Oscar Buzz
Data insights

JCPenney Hopes Twitter Contest Creates Oscar Buzz

13y Christopher Heine

JCPenney Hopes Twitter Contest Creates Oscar Buzz

Retailer leans on digital to attract a younger audience. Read More...

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Links - Know What You're Buying [Video]
Search

Links - Know What You're Buying [Video]

13y Sage Lewis

Links - Know What You're Buying [Video]

Take a lesson from JCPenney and make sure you are keeping up on the work your SEO is doing for you. Read More...

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Paid Links Revisited: JCPenney - A Disaster or Success?
Paid Search

Paid Links Revisited: JCPenney - A Disaster or Success?

13y Kevin Lee

Paid Links Revisited: JCPenney - A Disaster or Suc...

Should you decide to buy links, do so with an understanding of the risks. Read More...

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Social Media Influenced Just 5% to Visit Retail Sites
Ecommerce

Social Media Influenced Just 5% to Visit Retail Sites

13y Anna Maria Virzi

Social Media Influenced Just 5% to Visit Retail Si...

ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...

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How Top Retailers Used Twitter on Black Friday
Social

How Top Retailers Used Twitter on Black Friday

13y Kate Kaye

How Top Retailers Used Twitter on Black Friday

BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Read Mor...

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Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives
Social

Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives

13y Christopher Heine

Tale of Two Cyber Mondays: JC Penney Struggles, Le...

Facebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Read More...

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Strikin' It Rich - The Mobile Rich Media Revolution
Marketing

Strikin' It Rich - The Mobile Rich Media Revolution

14y Jeremy Lockhorn

Strikin' It Rich - The Mobile Rich Media Revolutio...

Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming vi...

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5 Ways to Put Video to Work for Your Brand
Marketing

5 Ways to Put Video to Work for Your Brand

14y Jeremy Lockhorn

5 Ways to Put Video to Work for Your Brand

Important lessons to be learned when planning a social video strategy. Read More...

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