Alibaba's record-breaking Singles Day and its impact on global ecommerce
Ecommerce

Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Google, Yandex and Baidu: Strategies for expanding your search marketing
Search

Google, Yandex and Baidu: Strategies for expanding your search marketing

6y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization
Blockchain

Brands and blockchain: How Walmart, Burger King and De Beers are snuggling ...

6y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath
Leadership

Technology empowers companies to remain agile against Amazon, whether they'...

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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How SK-II blends ecommerce and social for improved brand perception
Acquisition

How SK-II blends ecommerce and social for improved brand perception

8y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Five reasons why China is a role model for digital innovation
Asia

Five reasons why China is a role model for digital innovation

8y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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How Moleskine is building a loyal customer base in China one experience at a time
Asia

How Moleskine is building a loyal customer base in China one experience at ...

8y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

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How do I use ecommerce to get my product into China?
Asia

How do I use ecommerce to get my product into China?

8y Sophie Loras

How do I use ecommerce to get my product into Chin...

China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...

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Google beats Apple to become world's most valuable brand [Study]
Ad Industry Metrics

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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Mary Meeker report puts China (and WeChat) on the global stage
Asia

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

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How Coach and Moleskine use WeChat for ecommerce
Asia

How Coach and Moleskine use WeChat for ecommerce

8y Sophie Loras

How Coach and Moleskine use WeChat for ecommerce

WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...

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Economic slowdown in China means a booming ecommerce sector
Asia

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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Cross-border ecommerce: tips for selling online into China
Asia

Cross-border ecommerce: tips for selling online into China

8y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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Why China’s cross-border e-commerce channel is just the beginning
Asia

Why China’s cross-border e-commerce channel is just the beginning

8y Sophie Loras

Why China’s cross-border e-commerce channel is jus...

E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...

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How China's Singles Day smashed global e-commerce sales records
Asia

How China's Singles Day smashed global e-commerce sales records

8y Sophie Loras

How China's Singles Day smashed global e-commerce ...

Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Da...

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Brand humanity: how to advertise relevance
Asia

Brand humanity: how to advertise relevance

8y Joseph Tsang

Brand humanity: how to advertise relevance

Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...

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China’s E-Tail Revolution: Transform or Fail
Asia

China’s E-Tail Revolution: Transform or Fail

9y Melanie White

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...

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Mythbusting China's E-Commerce Sector
Asia

Mythbusting China's E-Commerce Sector

9y Sophie Loras

Mythbusting China's E-Commerce Sector

In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...

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China's JD.com Adds Unilever to its Stable of Global Brands
Asia

China's JD.com Adds Unilever to its Stable of Global Brands

9y Sophie Loras

China's JD.com Adds Unilever to its Stable of Glob...

Brands are the big winners as competition heats up between China's e-commerce platforms. Read More...

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