Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce Alibaba's record-breaking Singles Day and its impact on global ecommerce

4y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

View article
Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Google, Yandex and Baidu: Strategies for expanding your search marketing

4y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

View article
Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Blockchain Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

4y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

View article
Get the latest analysis and reports delivered to your inbox daily
Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Leadership Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

4y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

View article
How SK-II blends ecommerce and social for improved brand perception

Acquisition How SK-II blends ecommerce and social for improved brand perception

6y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

View article
Five reasons why China is a role model for digital innovation

Asia Five reasons why China is a role model for digital innovation

6y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

View article
How Moleskine is building a loyal customer base in China one experience at a time

Asia How Moleskine is building a loyal customer base in China one experience at a time

6y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

View article
How do I use ecommerce to get my product into China?

Asia How do I use ecommerce to get my product into China?

6y Sophie Loras

How do I use ecommerce to get my product into Chin...

China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...

View article
Google beats Apple to become world's most valuable brand [Study]

Ad Industry Metrics Google beats Apple to become world's most valuable brand [Study]

6y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

View article
Mary Meeker report puts China (and WeChat) on the global stage

Asia Mary Meeker report puts China (and WeChat) on the global stage

6y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

View article
How Coach and Moleskine use WeChat for ecommerce

Asia How Coach and Moleskine use WeChat for ecommerce

6y Sophie Loras

How Coach and Moleskine use WeChat for ecommerce

WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...

View article
Economic slowdown in China means a booming ecommerce sector

Asia Economic slowdown in China means a booming ecommerce sector

6y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

View article
Cross-border ecommerce: tips for selling online into China

Asia Cross-border ecommerce: tips for selling online into China

6y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

View article
Why China’s cross-border e-commerce channel is just the beginning

Asia Why China’s cross-border e-commerce channel is just the beginning

6y Sophie Loras

Why China’s cross-border e-commerce channel is jus...

E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...

View article
How China's Singles Day smashed global e-commerce sales records

Asia How China's Singles Day smashed global e-commerce sales records

7y Sophie Loras

How China's Singles Day smashed global e-commerce ...

Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Da...

View article
Brand humanity: how to advertise relevance

Asia Brand humanity: how to advertise relevance

7y Joseph Tsang

Brand humanity: how to advertise relevance

Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...

View article
China’s E-Tail Revolution: Transform or Fail

Asia China’s E-Tail Revolution: Transform or Fail

7y Melanie White

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...

View article
Mythbusting China's E-Commerce Sector

Asia Mythbusting China's E-Commerce Sector

7y Sophie Loras

Mythbusting China's E-Commerce Sector

In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...

View article
China's JD.com Adds Unilever to its Stable of Global Brands

Asia China's JD.com Adds Unilever to its Stable of Global Brands

7y Sophie Loras

China's JD.com Adds Unilever to its Stable of Glob...

Brands are the big winners as competition heats up between China's e-commerce platforms. Read More...

View article