What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines?
At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh in.
Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing.
As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline.
In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns.
Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life.
Reality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred approach.
Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners.
Get a fresh perspective on search, social media, and mobile marketing.
Assignment spans mobile, social, and the all-important e-commerce channel.