Optimize your CRM campaign with these location-based tactics.
China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why.
Consider these two points to understand what drives people to play games and how to apply it in marketing.
Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how.
The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes.
Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region.
What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign?