How Walgreens is differentiating and personalizing its customer experience

Retail How Walgreens is differentiating and personalizing its customer experience

5y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

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The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

Content Marketing The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

6y Tim Flagg

The evolution of brand storytelling: How Johnson &...

Our brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...

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What’s in a name? (…not much)

What’s in a name? (…not much)

8y Aidan Cardella

What’s in a name? (…not much)

You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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YouTube Video Series Shows Branded Content's Success

YouTube Video Series Shows Branded Content's Success

9y Mike O'Brien

YouTube Video Series Shows Branded Content's Succe...

After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...

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Brands Are Ready for a Socially Sophisticated 2014 World Cup

Brands Are Ready for a Socially Sophisticated 2014 World Cup

10y Roger Katz

Brands Are Ready for a Socially Sophisticated 2014...

This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...

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Google Unveils Premium Programmatic Video Marketplace

Google Unveils Premium Programmatic Video Marketplace

10y Yuyu Chen

Google Unveils Premium Programmatic Video Marketpl...

The tech giant has released its own programmatic ad exchange for video ads. Read More...

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J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

10y Mandeep Grover

J&J Medical: An Omni-channel Approach to Consu...

Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...

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Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

11y Melanie White

Cannes Lions 2013: Brands to Join YouTube's Extend...

YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...

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Cravebox Builds Brand Connection With Product Themed Boxes

Cravebox Builds Brand Connection With Product Themed Boxes

11y Lisa Lacy

Cravebox Builds Brand Connection With Product Them...

With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...

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J&J Exec Says Brands Need Social Marketing Goals

J&J Exec Says Brands Need Social Marketing Goals

12y Anna Maria Virzi

J&J Exec Says Brands Need Social Marketing Goa...

Global marketing executive discusses challenges and opportunities for $24 billion business. Read More...

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BabyCenter CEO Tina Sharkey Resigns

BabyCenter CEO Tina Sharkey Resigns

12y Anna Maria Virzi

BabyCenter CEO Tina Sharkey Resigns

Johnson & Johnson demonstrated that a CPG company can be a successful publisher. Read More...

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Zyrtec Reaches Female Hispanics with Mobile, Video

Zyrtec Reaches Female Hispanics with Mobile, Video

12y Kate Kaye

Zyrtec Reaches Female Hispanics with Mobile, Video

Niche campaign features bandwidth-detecting mobile ads. Read More...

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YouTube, JWT Collaborate on Branded Game for Zyrtec

YouTube, JWT Collaborate on Branded Game for Zyrtec

13y Joan Voight

YouTube, JWT Collaborate on Branded Game for Zyrte...

An online scavenger game attracts 1.5 million views within three weeks. Read More...

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Acuvue Grows Teens Audience on Facebook After E-mail Lags

Acuvue Grows Teens Audience on Facebook After E-mail Lags

14y Christopher Heine

Acuvue Grows Teens Audience on Facebook After E-ma...

The Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director. Read More...

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Brazil World Cup, Olympics Fueling Digital Agency Investment

Brazil World Cup, Olympics Fueling Digital Agency Investment

14y Jack Marshall

Brazil World Cup, Olympics Fueling Digital Agency ...

Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Read More...

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