“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...
View articleOur brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...
View articleYou'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articleAfter successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...
View articleThis time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...
View articleThe tech giant has released its own programmatic ad exchange for video ads. Read More...
View articleEven pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...
View articleYouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...
View articleWith its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...
View articleGlobal marketing executive discusses challenges and opportunities for $24 billion business. Read More...
View articleJohnson & Johnson demonstrated that a CPG company can be a successful publisher. Read More...
View articleNiche campaign features bandwidth-detecting mobile ads. Read More...
View articleAn online scavenger game attracts 1.5 million views within three weeks. Read More...
View articleThe Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director. Read More...
View articleBrazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Read More...
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