You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's quality.
Johnson & Johnson
At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts.
After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-the-scenes series about creating compelling video content.
This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month?
The tech giant has released its own programmatic ad exchange for video ads.
Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy.
YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C."
With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather information about them.
Global marketing executive discusses challenges and opportunities for $24 billion business.
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.