Millennial Media Acquires Jumptap as Stocks Decline

Millennial Media Acquires Jumptap as Stocks Decline

11y Matt Kapko

Millennial Media Acquires Jumptap as Stocks Declin...

Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap...

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Is Uncontrolled UI Proliferation Hurting Ads on Android?

Is Uncontrolled UI Proliferation Hurting Ads on Android?

12y Susan Kuchinskas

Is Uncontrolled UI Proliferation Hurting Ads on An...

Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates. Read More...

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Jumptap: Android Keeps Lead in Mobile Apps/Web

Jumptap: Android Keeps Lead in Mobile Apps/Web

12y Susan Kuchinskas

Jumptap: Android Keeps Lead in Mobile Apps/Web

Android now makes up the majority of mobile app requests, accounting for 56 percent in November. Read More...

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Nokia's Microsoft Deal Could Drive Mobile Ad Growth

Nokia's Microsoft Deal Could Drive Mobile Ad Growth

13y Jack Marshall

Nokia's Microsoft Deal Could Drive Mobile Ad Growt...

Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Read More...

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Rivals Beat Apple to iAd-like Executions on iPad

Rivals Beat Apple to iAd-like Executions on iPad

14y Jack Marshall

Rivals Beat Apple to iAd-like Executions on iPad

Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...

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RIM Launches Mobile Ad Service for BlackBerry Developers

RIM Launches Mobile Ad Service for BlackBerry Developers

14y Jack Marshall

RIM Launches Mobile Ad Service for BlackBerry Deve...

Developers will be able to sell their in-app inventory to ad networks that are RIM partners. Read More...

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Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

14y Jack Marshall

Mobile Ad Net Upheaval: Apple Shuts Quattro, Mille...

Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM....

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Mobile Ads Fund Free Text and Voice Services From Pinger

Mobile Ads Fund Free Text and Voice Services From Pinger

14y Jack Marshall

Mobile Ads Fund Free Text and Voice Services From ...

Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Read More...

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