6 takeaways from the ClickZ Blockchain Marketing Forum

Blockchain 6 takeaways from the ClickZ Blockchain Marketing Forum

6y Sam Lawson

6 takeaways from the ClickZ Blockchain Marketing F...

On the morning of March 6, ClickZ hosted the ClickZ Blockchain Marketing Forum in New York, bringing together 80 senior marketers to discuss the impac...

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Five fantastic 'phygital' campaigns from this spring

Five fantastic 'phygital' campaigns from this spring

8y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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The Digital Download: New algorithms, ad formats and appointments

The Digital Download: New algorithms, ad formats and appointments

8y Mike O'Brien

The Digital Download: New algorithms, ad formats a...

BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic ...

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What makes China ripe for virtual reality?

Asia What makes China ripe for virtual reality?

8y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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Revisiting the ghosts of Christmas past: did these predictions hold true?

Revisiting the ghosts of Christmas past: did these predictions hold true?

8y Yuyu Chen

Revisiting the ghosts of Christmas past: did these...

A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...

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Digital Marketing People on the Move: May 2015 Roundup

Digital Marketing People on the Move: May 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: May 2015 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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Alibaba Bets on Social Commerce With Snapchat Investment

Alibaba Bets on Social Commerce With Snapchat Investment

9y Yuyu Chen

Alibaba Bets on Social Commerce With Snapchat Inve...

The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Rea...

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Saatchi & Saatchi Worldwide Restructures by Clustering Markets

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

9y Yuyu Chen

Saatchi & Saatchi Worldwide Restructures by Cluste...

The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...

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Digital Marketing People on the Move: December 2014 Roundup

Digital Marketing People on the Move: December 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: December 201...

This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...

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Digital Marketing Trends to Watch Out for in 2015

Digital Marketing Trends to Watch Out for in 2015

9y Yuyu Chen

Digital Marketing Trends to Watch Out for in 2015

We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...

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Digital Marketing People on the Move: October 2014 Roundup

Digital Marketing People on the Move: October 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: October 2014...

This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...

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Spotlight On: Tribal Worldwide's Rich Guest

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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What Marketers Can Learn From McDonald's "Millennial Problem"

What Marketers Can Learn From McDonald's "Millennial Problem"

10y Emily Alford

What Marketers Can Learn From McDonald's "Millenni...

McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunic...

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Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

10y Lisa Lacy

Banana Boat Videos Target "Regular" Guys at the Gy...

The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...

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Digital Marketing People on the Move: May 2014 Roundup

Digital Marketing People on the Move: May 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: May 2014 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May. Read More...

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Privacy is Dead, So What Do We Do Next? An Interview With JWT

Privacy is Dead, So What Do We Do Next? An Interview With JWT

10y Melanie White

Privacy is Dead, So What Do We Do Next? An Intervi...

In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that i...

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ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awareness

ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awareness

10y Lisa Lacy

ClickZ Live Preview: Digital Innovation Insights D...

A preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Read More...

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Digital Marketing People on the Move: Feb 2014 Roundup

Digital Marketing People on the Move: Feb 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: Feb 2014 Rou...

February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...

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Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

10y Melanie White

Leading Question: How Will the Internet of Things ...

How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...

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Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

10y Yuyu Chen

Digital Marketing People on the Move: Susan Wojcic...

February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...

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Coke Toasts 2014 World Cup With Interactive Minibottles

Coke Toasts 2014 World Cup With Interactive Minibottles

10y Lisa Lacy

Coke Toasts 2014 World Cup With Interactive Minibo...

Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Read M...

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Zyrtec: Get Outside After You Play This Game

Zyrtec: Get Outside After You Play This Game

11y Susan Kuchinskas

Zyrtec: Get Outside After You Play This Game

Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Read More...

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Social Media to Marketers: Get Over Yourself!

Social Media to Marketers: Get Over Yourself!

12y Heidi Cohen

Social Media to Marketers: Get Over Yourself!

Five ways to break through. Read More

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Execs & Accounts: MEC, JWT, Maiden Media

Execs & Accounts: MEC, JWT, Maiden Media

12y ClickZ News Staff

Execs & Accounts: MEC, JWT, Maiden Media

Sharona Sankar-King becomes MEC's senior partner of digital analytics. JWT names European head of digital Read More...

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Marketers Warn Against Facebook Fatigue

Marketers Warn Against Facebook Fatigue

12y Anna Maria Virzi

Marketers Warn Against Facebook Fatigue

At Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike. Read More...

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JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

12y Zachary Rodgers

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Ge...

Both are heavy hitters in digital creative. Read More...

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