Social Marketers Must Go Beyond Listening
Analytics

Social Marketers Must Go Beyond Listening

13y Eddie Choi

Social Marketers Must Go Beyond Listening

Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Read More...

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Facebook Seeks Opportunity in China
Asia

Facebook Seeks Opportunity in China

13y Adaline Lau

Facebook Seeks Opportunity in China

Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Read More...

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Where Are You? 3D Positioning of Social Marketing
Asia

Where Are You? 3D Positioning of Social Marketing

13y James Wu

Where Are You? 3D Positioning of Social Marketing

Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...

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E-mail in an Irrelevant Social World
Asia

E-mail in an Irrelevant Social World

14y Dominic Powers

E-mail in an Irrelevant Social World

As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...

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