Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Read More...
View articleFacebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Read More...
View articleUsing one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View articleAs direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...
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