Be a dragon, not a unicorn, says Mondelez's Bough

Mobile Be a dragon, not a unicorn, says Mondelez's Bough

5y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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How KLM uses China's WeChat for customer service

Asia How KLM uses China's WeChat for customer service

6y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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