E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the opportunities for foreign brands are boundless.
In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape.
Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion.
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
Search and display investments both fell about 6 percent.
Insurance, legal, and medical services firms slashed their search spend this year, researcher says.
Publishers no longer face the disappearance of wireless telco ad budgets.
Kantar Media broke out display and search ad data for the first time.