Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector.
Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate.
Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences overseas.
The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in driving revenues and paid search metrics during the holiday season.
B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines.
Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year.
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering.
In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns.
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.