11 common SEO myths to ignore in 2016
With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. Whether you’re an expert or ... read more
Keywords
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
Tips to boost B2C sales into China using Alibaba
How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeast Asia, Tmall Global HK, shares his tips for B2C ecommerce marketing into China.
What are the most expensive AdWords keywords in the US? Here’s the top 100
Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful ... read more
Why ranking tools need to evolve to keep up with search
The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer.
The dangers of ‘Googlizing’ your site
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.
What are the most expensive AdWords keywords in the UK? Here’s the top 100
Around 2003, somebody asked me a question regarding paid search: “What is the most expensive keyword is on Google Adwords, and how much does it ... read more
Google Analytics: A guide to confusing terms
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn ... read more
How do Facebook’s ads drive search traffic?
How do Facebook’s ads drive search traffic?
Six ways to improve value and trust for your brand’s website
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
