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Keywords

11 common SEO myths to ignore in 2016

18 Aug 16 | Author | Search Search Marketing SEO |

With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold.  Whether you’re an expert or ... read more

How to use purchase intent for more effective keyword search

21 Jul 16 | Author | Paid Search Search SEO Tools & Technology |

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.

Tips to boost B2C sales into China using Alibaba

15 Jun 16 | Author | Asia Ecommerce |

How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeast Asia, Tmall Global HK, shares his tips for B2C ecommerce marketing into China.

What are the most expensive AdWords keywords in the US? Here’s the top 100

31 May 16 | Author | Paid Search Search Search Marketing |

Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful ... read more

Why ranking tools need to evolve to keep up with search

05 May 16 | Author | SEO |

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer.

The dangers of ‘Googlizing’ your site

22 Apr 16 | Author | Asia Search SEO |

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.

What are the most expensive AdWords keywords in the UK? Here’s the top 100

21 Apr 16 | Author | More News Paid Search Search Marketing |

Around 2003, somebody asked me a question regarding paid search: “What is the most expensive keyword is on Google Adwords, and how much does it ... read more

A cartoon depicting web analytics. It shows a bubble with the letters WWW in it, surrounded by "click! click!". An arrow leads from the bubble to a notepad with graphs and charts on it. Another arrow leads to a chart on a piece of paper, with a lightbulb next to it, which leads on to a spanner with the words "tweak! tweak!" next to it. In the bottom left corner is a box with four bullet points in it: gather, report, analyse and optimise.

Google Analytics: A guide to confusing terms

13 Apr 16 | Author | Analytics SEO Tools & Technology |

Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn ... read more

How do Facebook’s ads drive search traffic?

25 Jan 16 | Author | Paid Search Search Social Social Integration |

How do Facebook’s ads drive search traffic?

Six ways to improve value and trust for your brand’s website

12 Jan 16 | Author | Marketing Strategies |

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.

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