4 Tips for a Global E-Commerce Strategy
Asia

4 Tips for a Global E-Commerce Strategy

9y Christian Arno

4 Tips for a Global E-Commerce Strategy

When it comes to forging a global e-commerce strategy, localization is key. Read More...

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Steal This: How Competitive Intelligence Can Help You Win More Customers
Data insights

Steal This: How Competitive Intelligence Can Help You Win More Customers

9y ClickZ News Staff

Steal This: How Competitive Intelligence Can Help ...

These five key competitive intelligence metrics can help your business stay ahead of the curve. Read More...

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Ask the Digital Marketing Experts: What’s Up in 2015?
Search

Ask the Digital Marketing Experts: What’s Up in 2015?

9y John Gagnon

Ask the Digital Marketing Experts: What’s Up in 20...

A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Read More...

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The 3 AdWords Scripts You Want Right Now for the Holidays
Paid Search

The 3 AdWords Scripts You Want Right Now for the Holidays

9y Elizabeth Marsten

The 3 AdWords Scripts You Want Right Now for the H...

If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...

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Parallax Scrolling and SEO: What You Should Know Before Designing a Website
Asia

Parallax Scrolling and SEO: What You Should Know Before Designing a Website

9y Navneet Kaushal

Parallax Scrolling and SEO: What You Should Know B...

Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Read More...

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Programmatic Success: Everything Interesting Happens at the Margins
Media

Programmatic Success: Everything Interesting Happens at the Margins

9y Adam Epstein

Programmatic Success: Everything Interesting Happe...

Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...

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Best Practices for Bidding on Competitor Terms in PPC
Paid Search

Best Practices for Bidding on Competitor Terms in PPC

9y Michelle Morgan

Best Practices for Bidding on Competitor Terms in ...

For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Read More...

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Rethinking Keyword Attribution: A Big-Picture Approach
Data insights

Rethinking Keyword Attribution: A Big-Picture Approach

9y Lars Hirsch

Rethinking Keyword Attribution: A Big-Picture Appr...

Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...

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The 13 Steps to Content Marketing Success
Marketing

The 13 Steps to Content Marketing Success

10y Mathew Sweezey

The 13 Steps to Content Marketing Success

Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of conte...

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Search Is No Longer a Destination - It’s an Activity
Search

Search Is No Longer a Destination - It’s an Activity

10y Jeremy Hull

Search Is No Longer a Destination - It’s an Activi...

As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. Ho...

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Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]
Ecommerce

Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

10y Mike O'Brien

Digital Tops Marketing Priorities for Retailers Th...

Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Read More...

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Twitter Updates Tailored Audiences for New Targeting Capabilities
Social

Twitter Updates Tailored Audiences for New Targeting Capabilities

10y Emily Alford

Twitter Updates Tailored Audiences for New Targeti...

Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Read Mo...

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Does Video + Social = Digital Marketing's Sweet Spot?
Media

Does Video + Social = Digital Marketing's Sweet Spot?

10y Tessa Wegert

Does Video + Social = Digital Marketing's Sweet Sp...

Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...

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Align SEO and Social Marketing Practices Inside Your Company
Search

Align SEO and Social Marketing Practices Inside Your Company

10y Dave Lloyd

Align SEO and Social Marketing Practices Inside Yo...

In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy...

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10 Tips for Designing a Web Page That Looks Great and Ranks High
Asia

10 Tips for Designing a Web Page That Looks Great and Ranks High

10y Navneet Kaushal

10 Tips for Designing a Web Page That Looks Great ...

These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for ...

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The Best and Worst Words to Use in Subject Lines – New Research
Email

The Best and Worst Words to Use in Subject Lines – New Research

10y Jeanne Jennings

The Best and Worst Words to Use in Subject Lines –...

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...

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Common Symptoms Found at a Site Clinic
Asia

Common Symptoms Found at a Site Clinic

10y Eddie Choi

Common Symptoms Found at a Site Clinic

During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar,...

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Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]
Conference Coverage

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

10y John Gagnon

Mastering the PPC Challenge: Break-Even CPC and Mo...

At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...

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10 Paid Search Optimization Tactics to Improve ROI
Paid Search

10 Paid Search Optimization Tactics to Improve ROI

10y Lisa Raehsler

10 Paid Search Optimization Tactics to Improve ROI

Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...

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Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity
Analytics

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opport...

10y Mark Ryan

Analyzing Competitive SEO Placement and Identifyin...

When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here...

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Finding Comparable Tools to Google’s in China
Actionable Analysis

Finding Comparable Tools to Google’s in China

10y Eddie Choi

Finding Comparable Tools to Google’s in China

Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...

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Is SEO Dead?
Search

Is SEO Dead?

10y Andrew Edwards

Is SEO Dead?

SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring s...

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Be a Smart Client, and Make Your PPC Agency Work Harder
Asia

Be a Smart Client, and Make Your PPC Agency Work Harder

10y Motoko Hunt

Be a Smart Client, and Make Your PPC Agency Work H...

Don't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Read More...

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How to Maintain Style Alongside Keyword Density When Writing SEO Content
Search

How to Maintain Style Alongside Keyword Density When Writing SEO Content

10y Tim Nichols

How to Maintain Style Alongside Keyword Density Wh...

It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effec...

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How to Make Your Videos Rank Better on YouTube
Asia

How to Make Your Videos Rank Better on YouTube

10y Navneet Kaushal

How to Make Your Videos Rank Better on YouTube

Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Read M...

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5 Common PPC Keyword Bidding Errors
Paid Search

5 Common PPC Keyword Bidding Errors

10y Andrew Goodman

5 Common PPC Keyword Bidding Errors

There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. ...

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Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel
Paid Search

Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel

10y Ashley Zeckman

Booking.com, TripAdvisor, Priceline.com Dominate P...

AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Rea...

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