Adobe Enhances Cloud to Bring New Marketing Capabilities
Analytics

Adobe Enhances Cloud to Bring New Marketing Capabilities

10y Lisa Lacy

Adobe Enhances Cloud to Bring New Marketing Capabi...

Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...

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5 Steps to a World Cup-Winning PPC Account Structure
Asia

5 Steps to a World Cup-Winning PPC Account Structure

10y Guest

5 Steps to a World Cup-Winning PPC Account Structu...

With the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Rea...

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Technical SEO Still Matters During Hummingbird Era
Search

Technical SEO Still Matters During Hummingbird Era

10y Dave Lloyd

Technical SEO Still Matters During Hummingbird Era

Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...

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Bumbled PPC News, Conspiracy Theories, and the Future of PPC
Search

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

10y John A. Lee

Bumbled PPC News, Conspiracy Theories, and the Fut...

Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...

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#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration
Case Study

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

10y Greg Jarboe

#CLZNY: B2B Case Study on Tensions and Reality of ...

A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...

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#CZLNY: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY: Engaging Customers With Interactive Video

10y Lisa Lacy

#CZLNY: Engaging Customers With Interactive Video

Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...

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#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition
Competition

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

10y Lisa Lacy

#CZLNY: 5 Spying Strategies You Can Use Today to D...

According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...

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Display Media Bots? (5 Ways to Double Down on Search)
Paid Search

Display Media Bots? (5 Ways to Double Down on Search)

10y Kevin Lee

Display Media Bots? (5 Ways to Double Down on Sear...

Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...

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The New SEO: How to Create Hummingbird-Friendly Content
Conference Coverage

The New SEO: How to Create Hummingbird-Friendly Content

10y Team ClickZ

The New SEO: How to Create Hummingbird-Friendly Co...

Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...

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Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns
Search

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC C...

10y John A. Lee

Crowded SERPs, Top-Heavy Ad Positions, and What It...

As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...

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Key Ways to Stay Current With Semantic Search Changes
Search

Key Ways to Stay Current With Semantic Search Changes

10y Dave Lloyd

Key Ways to Stay Current With Semantic Search Chan...

A comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Read More...

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How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work
Paid Search

How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

10y Lisa Raehsler

How to Make a Winning PPC Campaign With $1,000 and...

While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...

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Employee Advocacy Doubles Effectiveness of Marketing
Social

Employee Advocacy Doubles Effectiveness of Marketing

10y Russ Fradin

Employee Advocacy Doubles Effectiveness of Marketi...

Employee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing progra...

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Do "Suspicious Minds" Make the Best PPC Managers?
Paid Search

Do "Suspicious Minds" Make the Best PPC Managers?

10y Andrew Goodman

Do "Suspicious Minds" Make the Best PPC Managers?

It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...

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Getting Started with Real-Time Analytics
Actionable Analysis

Getting Started with Real-Time Analytics

10y Adam Singer

Getting Started with Real-Time Analytics

This emerging area of analytics is often misunderstood, but is infinitely actionable. Read More...

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Diet & Exercise PPC Wins: Not Just a New Year's Resolution
Paid Search

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

10y John Gagnon

Diet & Exercise PPC Wins: Not Just a New Year's Re...

In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new di...

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Twitter Flips Switch Back on Block Functionality - Turns on Broad Match Targeting
Search

Twitter Flips Switch Back on Block Functionality - Turns on Broad Match Tar...

10y Liva Judic

Twitter Flips Switch Back on Block Functionality -...

Twitter backtracked on its decision to change its block functionality, pressured by concerned users. The social network is also refining its ad target...

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Tips for Making Your E-Commerce Website SEO Friendly
Asia

Tips for Making Your E-Commerce Website SEO Friendly

10y Christian Arno

Tips for Making Your E-Commerce Website SEO Friend...

With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Read More...

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Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013
Search

Google & Not Provided Keywords: Forcing Marketers to Innovate Since 201...

10y Crispin Sheridan

Google & Not Provided Keywords: Forcing Market...

Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via...

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Great, All of My Keywords Are Gone...Now What?
Asia

Great, All of My Keywords Are Gone...Now What?

11y Scott Kellam

Great, All of My Keywords Are Gone...Now What?

Google is encrypting all keyword-level organic search data. Here's how marketers can deal. Read More...

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Website Analytics for SEO: Introduction for Beginners
Actionable Analysis

Website Analytics for SEO: Introduction for Beginners

11y Crispin Sheridan

Website Analytics for SEO: Introduction for Beginn...

Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Read More...

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SEO in a Keyword Data-Less Landscape
Asia

SEO in a Keyword Data-Less Landscape

11y Josh Bledsoe

SEO in a Keyword Data-Less Landscape

Consider these data sources that can be leveraged to fill the void. Read More...

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Gaining Better Insights Through Segmentation
Search

Gaining Better Insights Through Segmentation

11y Benjamin Spiegel

Gaining Better Insights Through Segmentation

Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...

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Keyword Research and Optimization: SES Hong Kong
Asia

Keyword Research and Optimization: SES Hong Kong

11y Guest

Keyword Research and Optimization: SES Hong Kong

Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Read ...

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CMOs Should Focus on Keyword-Driven Marketing
Asia

CMOs Should Focus on Keyword-Driven Marketing

11y Guest

CMOs Should Focus on Keyword-Driven Marketing

David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketin...

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Guide to Effective Content Strategy
Asia

Guide to Effective Content Strategy

11y Motoko Hunt

Guide to Effective Content Strategy

Keywords themselves won't bring the conversions, the content will. Here's how. Read More...

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Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]
Asia

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infogra...

11y Adaline Lau

Singapore: Identifying Affluent Males to Enhance S...

Here's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...

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