As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition.
This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes.
The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against.
Kleenex says Achoo allows consumers to better prepare for cold and flu season.
The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online.
"Ban the Bland" initiative will use online design submissions as a starting point.