In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines?
In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly, with animals.
Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets.
Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how.
A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space.