How are chatbots changing the conversation between marketers and consumers in air travel?
Chatbots

How are chatbots changing the conversation between marketers and consumers ...

7y Rebecca Sentance

How are chatbots changing the conversation between...

Chatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...

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Five reasons why China is a role model for digital innovation
Asia

Five reasons why China is a role model for digital innovation

8y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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Five lessons in viral advertising from AirBnB
Acquisition

Five lessons in viral advertising from AirBnB

8y Rebecca Sentance

Five lessons in viral advertising from AirBnB

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Nig...

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How KLM uses China's WeChat for customer service
Asia

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines
Marketing

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Air...

8y Yuyu Chen

What Twitter marketers can learn from JetBlue, Emi...

What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...

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YouTube Celebrates 10th Birthday With Memorable Ads With Animals
Media

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

9y Greg Jarboe

YouTube Celebrates 10th Birthday With Memorable Ad...

In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...

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5 Things Small Business Owners Can Do Today to Get Ahead Using Social
Asia

5 Things Small Business Owners Can Do Today to Get Ahead Using Social

10y Peter Dingle

5 Things Small Business Owners Can Do Today to Get...

Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Read More...

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Creating Brand Advocacy Through Surprise and Delight Moments
Asia

Creating Brand Advocacy Through Surprise and Delight Moments

12y Vincent Teo

Creating Brand Advocacy Through Surprise and Delig...

Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Rea...

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Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]
Asia

Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

12y Brandon Cheung

Social Shopping Will Steer Companies to Rethink Di...

A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Read More...

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