Six ways online retailers can minimize merchandise returns
Ecommerce

Six ways online retailers can minimize merchandise returns

6y Al Roberts

Six ways online retailers can minimize merchandise...

Returns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...

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Where do the biggest brands spend their marketing dollars?
Ad Industry Metrics

Where do the biggest brands spend their marketing dollars?

8y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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Ads of the week: Brands celebrate at the Oscars
Acquisition

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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10 ways brands are using social media marketing for good
Marketing

10 ways brands are using social media marketing for good

8y Bob Cargill

10 ways brands are using social media marketing fo...

Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...

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How will the IoT affect CPG brands?
CPG (FMCG)

How will the IoT affect CPG brands?

9y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign
Ecommerce

Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

9y Mike O'Brien

Kohl's Teams Up With Fitness Bloggers for #MakeYou...

As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a...

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Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday
Marketing

Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday

10y Mary Lisbeth D'Amico

Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of...

Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate ...

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Facebook Face-off: Macy's And Target Score Early Holiday Wins
Social

Facebook Face-off: Macy's And Target Score Early Holiday Wins

12y Christopher Heine

Facebook Face-off: Macy's And Target Score Early H...

Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Read More...

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Target's Facebook Engagement Beating Kohl's By 7X
Social

Target's Facebook Engagement Beating Kohl's By 7X

12y Christopher Heine

Target's Facebook Engagement Beating Kohl's By 7X

Social stats show one retailer is clearly besting another in the days before Black Friday. Read More...

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How Top Retailers Used Twitter on Black Friday
Social

How Top Retailers Used Twitter on Black Friday

13y Kate Kaye

How Top Retailers Used Twitter on Black Friday

BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Read Mor...

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Big Brands Using Weekly Circulars on Facebook
Social

Big Brands Using Weekly Circulars on Facebook

14y Christopher Heine

Big Brands Using Weekly Circulars on Facebook

Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook. Read More...

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