Be a dragon, not a unicorn, says Mondelez's Bough
Mobile

Be a dragon, not a unicorn, says Mondelez's Bough

8y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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Economic slowdown in China means a booming ecommerce sector
Asia

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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A recap of the coolest wearables at CES
Conference Coverage

A recap of the coolest wearables at CES

8y Mike O'Brien

A recap of the coolest wearables at CES

There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...

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How UX helped Netflix take over the world
Conference Coverage

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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Spotlight on: GrubHub's Barbara Martin Coppola
Media

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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What western social networking platforms can learn from Japan's Line
Asia

What western social networking platforms can learn from Japan's Line

8y Motoko Hunt

What western social networking platforms can learn...

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...

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Why have QR codes taken off in China?
Asia

Why have QR codes taken off in China?

8y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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VIDEO: Using Data to Localize to New Markets
Asia

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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The Asian Invasion: Creating New Standards
Asia

The Asian Invasion: Creating New Standards

9y Andy Radovic

The Asian Invasion: Creating New Standards

It's game on as big Asian brands pursue their globalization strategies. Read More...

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Samsonite Turns to Paid Social for APAC Design Competition
Asia

Samsonite Turns to Paid Social for APAC Design Competition

9y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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4 Steps to an Online Rollout Across Multiple Asian Markets
Asia

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

9y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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4 Tips for a Global E-Commerce Strategy
Asia

4 Tips for a Global E-Commerce Strategy

9y Christian Arno

4 Tips for a Global E-Commerce Strategy

When it comes to forging a global e-commerce strategy, localization is key. Read More...

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Mobile Optimization: 4 Tips for Tapping Into the Asian Market
Asia

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

9y Christian Arno

Mobile Optimization: 4 Tips for Tapping Into the A...

A mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...

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Snapshot: South Korea’s Social Media Landscape
Asia

Snapshot: South Korea’s Social Media Landscape

9y Joshua J. Steimle

Snapshot: South Korea’s Social Media Landscape

South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...

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Winning the Battle Between Bricks and Clicks
Asia

Winning the Battle Between Bricks and Clicks

9y Rohit Kumar

Winning the Battle Between Bricks and Clicks

By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....

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Buy Buttons to Soar in Asia in 2015
Asia

Buy Buttons to Soar in Asia in 2015

9y Sophie Loras

Buy Buttons to Soar in Asia in 2015

Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...

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China's Rising Middle Class Drives Mobile Ad Spend
Asia

China's Rising Middle Class Drives Mobile Ad Spend

9y Sophie Loras

China's Rising Middle Class Drives Mobile Ad Spend

China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...

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Naver - Why Content Matters
Asia

Naver - Why Content Matters

11y Mark Kum

Naver - Why Content Matters

Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Read Mor...

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Don't Forget About Korea!
Asia

Don't Forget About Korea!

11y Andy Radovic

Don't Forget About Korea!

From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Read More...

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Deep Dive Into Naver's Paid Search Platform
Asia

Deep Dive Into Naver's Paid Search Platform

12y Mark Kum

Deep Dive Into Naver's Paid Search Platform

I'll show you how paid search works in Naver by comparing it with Google AdWords. Read More...

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Blog Optimization in Naver
Asia

Blog Optimization in Naver

12y Mark Kum

Blog Optimization in Naver

Three ways to optimize your blog in Naver. Read More

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Naver Rocks... If You're a Curious Searcher!
Asia

Naver Rocks... If You're a Curious Searcher!

12y Kate Clough

Naver Rocks... If You're a Curious Searcher!

Korea's Naver requires a unique approach to marketing. Here's why. First in a two-part series. Read More...

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Why Google Is Not Popular in Korea
Asia

Why Google Is Not Popular in Korea

12y Mark Kum

Why Google Is Not Popular in Korea

And how it is different from Korea's top search engine Naver. Read More...

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Korea Search Marketing Forecast 2012
Asia

Korea Search Marketing Forecast 2012

12y Mark Kum

Korea Search Marketing Forecast 2012

Time to say goodbye to Overture in Korea? Read More

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SEO Matures in North Asia; Key Trends for 2012
Asia

SEO Matures in North Asia; Key Trends for 2012

12y Andy Radovic

SEO Matures in North Asia; Key Trends for 2012

Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Read More...

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Getting Into Naver: 3 SEO Tactics That Can Make a Difference
Asia

Getting Into Naver: 3 SEO Tactics That Can Make a Difference

13y Andy Radovic

Getting Into Naver: 3 SEO Tactics That Can Make a ...

Consider these tested approaches to help you gain more visibility in Korea. Read More...

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