Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleAs Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
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View articleBarbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleCtrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...
View articleIt's game on as big Asian brands pursue their globalization strategies. Read More...
View articleFacebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleWhen localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...
View articleWhen it comes to forging a global e-commerce strategy, localization is key. Read More...
View articleA mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...
View articleSouth Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...
View articleBy forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
View articleTwitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...
View articleChina's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...
View articleNaver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Read Mor...
View articleFrom a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Read More...
View articleI'll show you how paid search works in Naver by comparing it with Google AdWords. Read More...
View articleKorea's Naver requires a unique approach to marketing. Here's why. First in a two-part series. Read More...
View articleAnd how it is different from Korea's top search engine Naver. Read More...
View articleTime to say goodbye to Overture in Korea? Read More
View articleKey trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Read More...
View articleConsider these tested approaches to help you gain more visibility in Korea. Read More...
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