Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites.
The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster.
Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO.
The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?
In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy.
It's game on as big Asian brands pursue their globalization strategies.
Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition.