One of the biggest challenges to programmatic adoption is that people are afraid of it.
How do Facebook’s ads drive search traffic?
As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't know why they are using it.
In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your business stay relevant.
The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales?
Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI.