ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

6y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

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Can advertisers make the walled gardens hand over their keys?

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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Which 'Consumer Electronics' are stealing the 'Show?'

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

9y Emily Alford

Tweets of the Week: #CecilTheLion Inspires Outrage...

This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Read More...

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Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

9y Yuyu Chen

Former Kraft CMO: Marketing Takes Center Spot In a...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...

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VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

9y Yuyu Chen

VIDEO: Why Kraft Uses Agile Marketing to Solve a G...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...

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Norwegian Airline Creates Emoji URL

Norwegian Airline Creates Emoji URL

9y Mike O'Brien

Norwegian Airline Creates Emoji URL

Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...

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How Advertising Can Benefit From the 'Sharing Economy'

How Advertising Can Benefit From the 'Sharing Economy'

9y Jeanniey Mullen

How Advertising Can Benefit From the 'Sharing Econ...

Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

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Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

9y Yuyu Chen

Pinterest Opens Its APIs to Brands to Generate Mor...

The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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Content for All – Why Video Is the Great Brand Equalizer

Content for All – Why Video Is the Great Brand Equalizer

9y Tessa Wegert

Content for All – Why Video Is the Great Brand Equ...

No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...

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Digital Marketing People on the Move: February 2015 Roundup

Digital Marketing People on the Move: February 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: February 201...

This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...

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Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

9y Sophie Loras

Pizza Hut Australia Pulls Vegemite Ad in PR Blunde...

Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. R...

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How Kraft Harnessed Data to Transform Marketing

How Kraft Harnessed Data to Transform Marketing

9y Melanie White

How Kraft Harnessed Data to Transform Marketing

A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

9y Melanie White

Dos and Don’ts of Becoming a Successful Data-Drive...

Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...

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Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

10y Lisa Lacy

Touchable Crystal Light Posters Play Music at Mira...

The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. ...

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Verizon Smart Rewards Is a Sign of Things to Come

Verizon Smart Rewards Is a Sign of Things to Come

10y Lisa Lacy

Verizon Smart Rewards Is a Sign of Things to Come

Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...

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Top Brands Now Testing Pinterest Promoted Pins

Top Brands Now Testing Pinterest Promoted Pins

10y Jessica Lee

Top Brands Now Testing Pinterest Promoted Pins

After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...

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Kraft’s 'Noodle Reunion' Unites Families Over Surnames & KD

Kraft’s 'Noodle Reunion' Unites Families Over Surnames & KD

10y Lisa Lacy

Kraft’s 'Noodle Reunion' Unites Families Over Surn...

For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Read More...

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A1 Challenges Loyal Fans in the A1 Games

A1 Challenges Loyal Fans in the A1 Games

11y Lisa Lacy

A1 Challenges Loyal Fans in the A1 Games

The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...

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Oscar Mayer's Wienermobiles Hit the Road and Up the Social Ante

Oscar Mayer's Wienermobiles Hit the Road and Up the Social Ante

11y Lisa Lacy

Oscar Mayer's Wienermobiles Hit the Road and Up th...

The brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy. Read ...

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Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

11y Mary Lisbeth D'Amico

Jell-O 'Secret Message' Campaign Plays on '50s Nos...

The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing the...

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Velveeta Calls on Guys to Be Like That Guy They Know

Velveeta Calls on Guys to Be Like That Guy They Know

11y Lisa Lacy

Velveeta Calls on Guys to Be Like That Guy They Kn...

The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells a...

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Kool-Aid Man Makeover Stirs Up Digital Content

Kool-Aid Man Makeover Stirs Up Digital Content

11y Lisa Lacy

Kool-Aid Man Makeover Stirs Up Digital Content

Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Read More...

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belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program

belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program

11y Matt Kapko

belVita and inMarket Collaborate on Rapid Pilot fo...

Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobil...

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Jell-O Aims to Save World From Dec. 21 Apocalypse

Jell-O Aims to Save World From Dec. 21 Apocalypse

11y Susan Kuchinskas

Jell-O Aims to Save World From Dec. 21 Apocalypse

If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...

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Cravebox Builds Brand Connection With Product Themed Boxes

Cravebox Builds Brand Connection With Product Themed Boxes

11y Lisa Lacy

Cravebox Builds Brand Connection With Product Them...

With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...

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