Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion.
A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski.
Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world.
The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44.
Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers.
After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands.
For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name.
The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative.
The brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy.
The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0.