Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile
CPG

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

12y Matt Kapko

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mob...

Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...

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Kraft Mobile App Downloads Triple Since Dropping Fee
Media

Kraft Mobile App Downloads Triple Since Dropping Fee

12y Christopher Heine

Kraft Mobile App Downloads Triple Since Dropping F...

CPG exec dishes on mobile strategy and Shopkick. Read More...

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Comida Kraft's Facebook Page Speaks to Latinos
Marketing

Comida Kraft's Facebook Page Speaks to Latinos

12y Christopher Heine

Comida Kraft's Facebook Page Speaks to Latinos

Spanish-language Timeline addresses diverse countries of origin. Read More...

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Kraft Voices Twitter Love for Valentine's Day
Social

Kraft Voices Twitter Love for Valentine's Day

12y Christopher Heine

Kraft Voices Twitter Love for Valentine's Day

CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams. Read More...

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Shopkick Signs First Supermarket Chain
Media

Shopkick Signs First Supermarket Chain

13y Christopher Heine

Shopkick Signs First Supermarket Chain

Giant Eagle wants CPG sales to soar with help from mobile app. Read More...

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What .Soda and Other New TLDs Could Mean for Search
Search

What .Soda and Other New TLDs Could Mean for Search

13y Susan Kuchinskas

What .Soda and Other New TLDs Could Mean for Searc...

Implications of new top level domains for natural search and SEO. Read More...

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Campaign and Site Partnerships With Extra Value
Media

Campaign and Site Partnerships With Extra Value

13y Tessa Wegert

Campaign and Site Partnerships With Extra Value

As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. ...

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Cannes Lions Evolves: New 'Effectiveness' Category Resonates
Agency Spotlight

Cannes Lions Evolves: New 'Effectiveness' Category Resonates

13y Zachary Rodgers

Cannes Lions Evolves: New 'Effectiveness' Category...

Agencies respond as festival prepares to honor impact of creative work. Read More...

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Kraft Brings Back 'Real Women of Philadelphia'
CPG

Kraft Brings Back 'Real Women of Philadelphia'

13y Ken Liebeskind

Kraft Brings Back 'Real Women of Philadelphia'

Community video effort was a big hit last year, generating over 30 million recipe views. Read More...

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Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'
Social

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

13y Christopher Heine

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

CPG brand says two-day campaign generated 10 million impressions. Read More...

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Kraft to Put Tweet in TV Ad Tonight
Social

Kraft to Put Tweet in TV Ad Tonight

13y Christopher Heine

Kraft to Put Tweet in TV Ad Tonight

CPG giant focuses on Twitter to promote "Macaroni & Cheese" brand. Read More...

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Kraft Collides With Bovine Blog Post on Twitter
Social

Kraft Collides With Bovine Blog Post on Twitter

13y Christopher Heine

Kraft Collides With Bovine Blog Post on Twitter

Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign. Read More...

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What Part of Free Didn't You Understand?
Media

What Part of Free Didn't You Understand?

13y Andrew Solmssen

What Part of Free Didn't You Understand?

There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Read More...

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