Soft vs. Strategic Testing to Improve Email Performance
Email

Soft vs. Strategic Testing to Improve Email Performance

12y Idris Nagri

Soft vs. Strategic Testing to Improve Email Perfor...

How strategic testing allows you to work smarter, not harder. Read More...

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5 Reasons to Invest in Content for PPC and SEO
Paid Search

5 Reasons to Invest in Content for PPC and SEO

12y Idris Nagri

5 Reasons to Invest in Content for PPC and SEO

Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Read More...

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Online Advertising in the Age of Agility
Analytics

Online Advertising in the Age of Agility

12y Idris Nagri

Online Advertising in the Age of Agility

Test and tweak. Read More

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Do Your Site Visitors Push Your Buttons?
Acquisition

Do Your Site Visitors Push Your Buttons?

12y Idris Nagri

Do Your Site Visitors Push Your Buttons?

Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Read More...

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Revising the Welcome Message
Email

Revising the Welcome Message

12y Idris Nagri

Revising the Welcome Message

A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 fo...

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It's Not Over Till the Stragglers Convert
Acquisition

It's Not Over Till the Stragglers Convert

12y Idris Nagri

It's Not Over Till the Stragglers Convert

Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the straggle...

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Combining SEO and CRO for Higher Conversion Rates
Acquisition

Combining SEO and CRO for Higher Conversion Rates

12y Idris Nagri

Combining SEO and CRO for Higher Conversion Rates

SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Read More...

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7 Tips for Developing a Killer Keyword Strategy
Search

7 Tips for Developing a Killer Keyword Strategy

12y Ron Jones

7 Tips for Developing a Killer Keyword Strategy

Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. Read More...

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Proving Your SEO Work Is Worth It
Conference Coverage

Proving Your SEO Work Is Worth It

12y Kevin Gibbons

Proving Your SEO Work Is Worth It

Evaluate your marketing campaign by how closely it meets your intended outcomes. Read More...

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Ode to the Big Red Button
Marketing

Ode to the Big Red Button

12y Brian Massey

Ode to the Big Red Button

Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Read M...

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Delivering a Consistent Customer Experience
Analytics

Delivering a Consistent Customer Experience

12y Idris Nagri

Delivering a Consistent Customer Experience

The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Read More...

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Fixing Your Site, Step 3: Determining What to Test
Acquisition

Fixing Your Site, Step 3: Determining What to Test

12y Idris Nagri

Fixing Your Site, Step 3: Determining What to Test

Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Read More...

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Fixing Your Site, Step 2: Where Do You Start Testing?
Acquisition

Fixing Your Site, Step 2: Where Do You Start Testing?

12y Idris Nagri

Fixing Your Site, Step 2: Where Do You Start Testi...

With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Read More...

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PPC Resolutions for the New Year You Can Keep
Paid Search

PPC Resolutions for the New Year You Can Keep

12y Idris Nagri

PPC Resolutions for the New Year You Can Keep

Five ways to reach your PPC account goals in 2012. Read More...

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Manage Your PPC Search the Steve Jobs Way
Paid Search

Manage Your PPC Search the Steve Jobs Way

12y Idris Nagri

Manage Your PPC Search the Steve Jobs Way

Six things you can "tweak" in a paid search campaign. Read More...

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ROTS: Return on Time Spent
Analytics

ROTS: Return on Time Spent

13y Idris Nagri

ROTS: Return on Time Spent

Ad technology tools can help marketers improve results and save time. Read More...

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Landing Page Layout Principles
Acquisition

Landing Page Layout Principles

13y Idris Nagri

Landing Page Layout Principles

7 ways to make or break your landing page. Read More

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The Backward Landing Page
Marketing

The Backward Landing Page

13y Idris Nagri

The Backward Landing Page

Instead of starting with a template, start your landing page from the call to action and build it backwards. Read More...

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The Purpose-Driven Website
Acquisition

The Purpose-Driven Website

13y Idris Nagri

The Purpose-Driven Website

A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Read More...

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Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Data insights

Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build ...

13y Idris Nagri

Ask Away! Engaging in Off-Site Conversations to Ta...

Targeting consumers though topical expertise. Read More...

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5 Tips for Increasing Your AdWords Quality Score
Search

5 Tips for Increasing Your AdWords Quality Score

13y Idris Nagri

5 Tips for Increasing Your AdWords Quality Score

Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Read More...

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Multivariate Test Construction
Acquisition

Multivariate Test Construction

13y Idris Nagri

Multivariate Test Construction

Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Read Mo...

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5 Steps to Building a Successful Site Architecture
Search

5 Steps to Building a Successful Site Architecture

13y Idris Nagri

5 Steps to Building a Successful Site Architecture

Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Read More...

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PPC Search Bid Management: Humans vs. Machines
Paid Search

PPC Search Bid Management: Humans vs. Machines

13y Idris Nagri

PPC Search Bid Management: Humans vs. Machines

Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Read More...

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Top 5 Sins of Paid Search
Search

Top 5 Sins of Paid Search

13y Idris Nagri

Top 5 Sins of Paid Search

How to avoid these common mistakes and find the road to redemption. Read More...

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Data Collection in Multivariate Testing
Acquisition

Data Collection in Multivariate Testing

13y Idris Nagri

Data Collection in Multivariate Testing

Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Read More...

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Landing Page Testing: Testing for Impact, Not Variations
Analytics

Landing Page Testing: Testing for Impact, Not Variations

13y Idris Nagri

Landing Page Testing: Testing for Impact, Not Vari...

Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Read More...

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