How do Facebook’s ads drive search traffic?
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?
In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on.
APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel.
An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions.
In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology.
Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just change all that.
There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers.