The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
How do Facebook’s ads drive search traffic?
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?
In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on.
APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel.
An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions.
In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology.