Stats of the Week: Mobile ad revenue, mobile ad blocking

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

View article
Vodafone's top three tips to improve your mobile marketing

Vodafone's top three tips to improve your mobile marketing

8y Mike O'Brien

Vodafone's top three tips to improve your mobile m...

While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...

View article
Five fantastic 'phygital' campaigns from this spring

Five fantastic 'phygital' campaigns from this spring

8y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

View article
Get the latest analysis and reports delivered to your inbox daily
The Digital Download: Apple gets current, Google and billboards get futuristic

The Digital Download: Apple gets current, Google and billboards get futuristic

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

View article
Facebook Lite Gives Advertisers Access to New Demographics in Asia

Facebook Lite Gives Advertisers Access to New Demographics in Asia

9y Sophie Loras

Facebook Lite Gives Advertisers Access to New Demo...

The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...

View article
YouTube Stars Are Not Themselves When They're Hungry

YouTube Stars Are Not Themselves When They're Hungry

9y Mike O'Brien

YouTube Stars Are Not Themselves When They're Hung...

For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...

View article
U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign

U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign

9y Mike O'Brien

U.K. Tourism Agency Partners With Yahoo for Conten...

The Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr....

View article
IAB Highlights Best Campaigns From All Over the World

IAB Highlights Best Campaigns From All Over the World

9y Mike O'Brien

IAB Highlights Best Campaigns From All Over the Wo...

In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...

View article
Google Search Interest in the World Cup Crushes the Super Bowl

Google Search Interest in the World Cup Crushes the Super Bowl

10y Greg Jarboe

Google Search Interest in the World Cup Crushes th...

The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour d...

View article
Twitter Sharing Outpaces Other Platforms as Email Falls

Twitter Sharing Outpaces Other Platforms as Email Falls

10y Yuyu Chen

Twitter Sharing Outpaces Other Platforms as Email ...

In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Read More...

View article
Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

10y Yuyu Chen

Foursquare Expands Ad Capabilities Into LatAm by P...

Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Read More...

View article
Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

10y Yuyu Chen

Nielsen: TV Leads Ad Spend While Display Internet ...

Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Read More...

View article
What the Gentefication of American Cities Means for Latino Marketing

What the Gentefication of American Cities Means for Latino Marketing

11y Giovanni Rodriguez

What the Gentefication of American Cities Means fo...

When Latin Americans return to the old neighborhood, but are not always welcome. Read More...

View article
Unleashing the Latino Entrepreneurial Spirit

Unleashing the Latino Entrepreneurial Spirit

11y Gustavo Razzetti

Unleashing the Latino Entrepreneurial Spirit

There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences o...

View article
Nielsen: Global Ad Spend Slowly Rebounding

Nielsen: Global Ad Spend Slowly Rebounding

11y Caitlin Rossman

Nielsen: Global Ad Spend Slowly Rebounding

Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...

View article
Jennifer Lopez Launches Viva Movil for Latino Audience

Jennifer Lopez Launches Viva Movil for Latino Audience

11y Matt Kapko

Jennifer Lopez Launches Viva Movil for Latino Audi...

Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment ...

View article
Why Mashable Latino Makes Sense

Why Mashable Latino Makes Sense

11y Gustavo Razzetti

Why Mashable Latino Makes Sense

How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos. Read More...

View article
Can PETA Get Latinos to Stop Eating Meat?

Can PETA Get Latinos to Stop Eating Meat?

11y Giovanni Rodriguez

Can PETA Get Latinos to Stop Eating Meat?

How do you change a deeply ingrained behavior? It might take more than a racy illustration. Read More...

View article
What the Google-Easter Flap Really Tells Us

What the Google-Easter Flap Really Tells Us

11y Giovanni Rodriguez

What the Google-Easter Flap Really Tells Us

Are conservatives really ready to embrace Latinos? Read More...

View article
Latino Marketing Lessons From the Pope

Latino Marketing Lessons From the Pope

11y Gustavo Razzetti

Latino Marketing Lessons From the Pope

When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in...

View article
Marketing Becomes Post-Cultural

Marketing Becomes Post-Cultural

11y Giovanni Rodriguez

Marketing Becomes Post-Cultural

What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Read More...

View article
The Future of Latinos and Social Media

The Future of Latinos and Social Media

11y Gustavo Razzetti

The Future of Latinos and Social Media

People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Re...

View article
Louis Pagan: RIP

Louis Pagan: RIP

11y Giovanni Rodriguez

Louis Pagan: RIP

A pioneer in social media has passed on. But he leaves a social legacy. Read More...

View article
Why Latinos Are Leading Retail Trends

Why Latinos Are Leading Retail Trends

11y Gustavo Razzetti

Why Latinos Are Leading Retail Trends

Five ways to market to Latino social shoppers. Read More...

View article
Are Brazilians Latino (and Does Anybody Care)?

Are Brazilians Latino (and Does Anybody Care)?

11y Giovanni Rodriguez

Are Brazilians Latino (and Does Anybody Care)?

With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Read More...

View article
Permission to Dream: A Latino-Inclusive Marketing Approach

Inclusive marketing Permission to Dream: A Latino-Inclusive Marketing Approach

11y Gustavo Razzetti

Permission to Dream: A Latino-Inclusive Marketing ...

Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Read More...

View article
Marketers Need to Redraw Their Puerto Rican Map

Marketers Need to Redraw Their Puerto Rican Map

11y Giovanni Rodriguez

Marketers Need to Redraw Their Puerto Rican Map

The 2012 election was a wake-up call: this market may not be what you think. Read More...

View article
1 2 3 4