Showdown in Florida: Who Owns the Latino Narrative?
Marketing

Showdown in Florida: Who Owns the Latino Narrative?

12y Giovanni Rodriguez

Showdown in Florida: Who Owns the Latino Narrative...

What marketers and politicians need to know in the pre-election economy. Read More...

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The Role of Latinos: The Next Marketing Challenge
Marketing

The Role of Latinos: The Next Marketing Challenge

12y Gustavo Razzetti

The Role of Latinos: The Next Marketing Challenge

Why marketers must understand that creativity is a very important part of Latinos' DNA. Read More...

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Latinos and Media Usage Revisited
Marketing

Latinos and Media Usage Revisited

12y Gustavo Razzetti

Latinos and Media Usage Revisited

A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Read More...

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The Power of the Latino Professional Network
Marketing

The Power of the Latino Professional Network

12y Giovanni Rodriguez

The Power of the Latino Professional Network

Aiming to do more networking in 2012? First, you should know the groups that have already done the work. Read More...

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The Challenging Language of Social Media
Marketing

The Challenging Language of Social Media

12y Gustavo Razzetti

The Challenging Language of Social Media

Long gone are the days where Latino consumers could be put into a box. Read More...

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Latinos: The Social Technology Platform
Marketing

Latinos: The Social Technology Platform

12y Giovanni Rodriguez

Latinos: The Social Technology Platform

What social-technology marketers can learn from the world of software development. Read More...

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Growing Online Shopping Among Latinos
Marketing

Growing Online Shopping Among Latinos

12y Gustavo Razzetti

Growing Online Shopping Among Latinos

Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Read More...

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The Unrecognized Star of Latino Marketing
Marketing

The Unrecognized Star of Latino Marketing

12y Gustavo Razzetti

The Unrecognized Star of Latino Marketing

A look at the status and identity challenges that Puerto Rico faces. Read More...

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Marketing Through Diversity
Marketing

Marketing Through Diversity

12y Giovanni Rodriguez

Marketing Through Diversity

In a world where your customer is ever changing, it sometimes "takes one to know one." Read More...

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The Other Side of Social
Marketing

The Other Side of Social

13y Giovanni Rodriguez

The Other Side of Social

It's not just about the technology. And Latinos have something to say about that. Read More...

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Latinos and Coupons: A Tale of Two Worlds
Marketing

Latinos and Coupons: A Tale of Two Worlds

13y Gustavo Razzetti

Latinos and Coupons: A Tale of Two Worlds

Why are Latinos hesitating to use coupons? Read More...

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How Do You Scale Social Media? Ask the Latinosphere
Marketing

How Do You Scale Social Media? Ask the Latinosphere

13y Giovanni Rodriguez

How Do You Scale Social Media? Ask the Latinospher...

Everyone wants to do it. But who really knows how? Read More...

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Up Here in the Latinosphere
Marketing

Up Here in the Latinosphere

13y Giovanni Rodriguez

Up Here in the Latinosphere

Latin Americans online are a superpower now. Here's why all marketers should care. Read More...

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The Latino Marketing Neighborhood
Conference Coverage

The Latino Marketing Neighborhood

13y Giovanni Rodriguez

The Latino Marketing Neighborhood

Latino digital will grow only with the investment in time that people will give it. Read More...

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The Latino Social Hurricane
Marketing

The Latino Social Hurricane

13y Gustavo Razzetti

The Latino Social Hurricane

How external social events impact consumers' mindsets and behaviors. Read More...

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Garbarino Revives Doc Brown and His DeLorean
Data insights

Garbarino Revives Doc Brown and His DeLorean

13y Zachary Rodgers

Garbarino Revives Doc Brown and His DeLorean

Back to the Future has a new installment in Buenos Aires. Read More...

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The Latino Sound of Digital Music
Marketing

The Latino Sound of Digital Music

13y Gustavo Razzetti

The Latino Sound of Digital Music

With Spotify launching in the U.S., it could benefit from targeting Latinos to develop its U.S. presence. Read More...

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Latinos Leading the Mobile Web
Marketing

Latinos Leading the Mobile Web

13y Gustavo Razzetti

Latinos Leading the Mobile Web

Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. ...

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The White House - Unplugged
Marketing

The White House - Unplugged

13y Giovanni Rodriguez

The White House - Unplugged

Building on its momentum with Latino events, the White House convenes its biggest meetup yet. Read More...

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Why Facebook Should Worry About Latina Moms
Marketing

Why Facebook Should Worry About Latina Moms

13y Gustavo Razzetti

Why Facebook Should Worry About Latina Moms

Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to...

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¡WEPA! Google Wants to Learn Your Kind of Spanish
Marketing

¡WEPA! Google Wants to Learn Your Kind of Spanish

13y Giovanni Rodriguez

¡WEPA! Google Wants to Learn Your Kind of Spanish

By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Read More...

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The Fight for Targeting Latinos Online
Marketing

The Fight for Targeting Latinos Online

13y Gustavo Razzetti

The Fight for Targeting Latinos Online

Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Read More...

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Obama's Traveling Latino Town Hall
Marketing

Obama's Traveling Latino Town Hall

13y Giovanni Rodriguez

Obama's Traveling Latino Town Hall

What can all marketers learn from one of the first innovations in the 2012 election cycle? Read More...

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Facebook: A Latino Love Affair
Marketing

Facebook: A Latino Love Affair

13y Gustavo Razzetti

Facebook: A Latino Love Affair

What's driving social media growth among Latinos? Here are five possibilities. Read More...

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WPP Continues Brazilian Shopping Spree With Gringo
Marketing

WPP Continues Brazilian Shopping Spree With Gringo

13y Jack Marshall

WPP Continues Brazilian Shopping Spree With Gringo

Ups investment ahead of World Cup and Olympics. Read More...

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If You're Puerto Rican, You Must Be From Philadelphia (Maybe)
Marketing

If You're Puerto Rican, You Must Be From Philadelphia (Maybe)

13y Giovanni Rodriguez

If You're Puerto Rican, You Must Be From Philadelp...

The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Read More...

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The Changing Face of Hispanic Media
Marketing

The Changing Face of Hispanic Media

13y Gustavo Razzetti

The Changing Face of Hispanic Media

At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience. Read More...

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